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How to improve your Customer Satisfaction/VOC metrics the Simple Way....
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part 1 of a series SKILLBUILDERGroup Member Name | Group Member Name | Group Member Name | Group Member Name | Group Member Name Date Here
for NEWBIES
2/15/2012
VOC (voice of the customer)
What it means to you?
part 1 of a series SKILLBUILDER 2/15/2012
part 1 of a series SKILLBUILDER 2/12/2012
Qualities of Desirable VOC Metrics
• Credibility: How widely accepted is the measure?
Is there proof that it is tied to financial results?
• Reliability: Is it a consistent standard that can be applied across the customer lifecycle?
04/10/23 part 1 of a series SKILLBUILDER 4
Qualities of Desirable VOC Metrics
• Precision: Is it specific enough to provide insight?
Does it use multiple related questions to deliver greater accuracy and insight?
• Accuracy: Is it representative of the entire customer base, or just an outspoken minority?
04/10/23 part 1 of a series SKILLBUILDER 5
Qualities of Desirable VOC Metrics
• Actionability: Does it provide any insight into what can be done to encourage customers to be loyal and to purchase?
• Ability to predict: Can it project the future behaviors of the customer based on their satisfaction?
04/10/23 part 1 of a series SKILLBUILDER 6
VOCMethodology
• A series of structured in-depth interviews, which focus on the customers’ experiences with current products or alternatives within the category under consideration.
• Needs statements are then extracted, organized into a more usable hierarchy, and then prioritized by the customers.
04/10/23 part 1 of a series SKILLBUILDER 7
VOC (voice of the customer)
What it means to you?
part 1 of a series SKILLBUILDER Insert Date
VOC What it means to you?
• Better understand customer’s needs and wants
• Formulate your “one-call resolution”• Opportunity to generate goodwill and create a
positive image of your brand
• BOTTOM LINE: 100% VOC RATING
04/10/23 part 1 of a series SKILLBUILDER 9
Must-Do’s
Group Presentation TipAsk each group member to insert a photo of themselves here.
Open/Verify Service/Update Sale/ES Products Summary/Close
PC or Mac – Doesn’t Matter!All you need to use Office Web Apps is a free Windows Live ID and a compatible browser. So all group members can work on the same document, no matter if they’re working on a PC or a Mac. LEARN MORE >
Open/Verify
Group Presentation TipOrganize your presentation into sections. Each person can own a section so everyone has the opportunity to contribute.
Part 1
04/10/23 part 1 of a series SKILLBUILDER 12
Service/Update
Group Presentation TipOrganize your presentation into sections. Each person can own a section so everyone has the opportunity to contribute.
Part 2
04/10/23 part 1 of a series SKILLBUILDER 14
Sale(ES Products)
Group Presentation TipOrganize your presentation into sections. Each person can own a section so everyone has the opportunity to contribute.
Part 3
04/10/23 part 1 of a series SKILLBUILDER 16
Close/Summary
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Part 4
04/10/23 part 1 of a series SKILLBUILDER 18
How’s your Metrics?
Group Presentation TipOrganize your presentation into sections. Each person can own a section so everyone has the opportunity to contribute.
Your Metrics
04/10/23 part 1 of a series SKILLBUILDER
Insert a presentation image or photo here.
Open this presentation in PowerPoint, click on the Insert ribbon and choose the Picture from File button. Select the photo you want and click Insert. You can now make adjustments, add styles and effects to the image in the Format ribbon.
20
Quick Review
04/10/23 part 1 of a series SKILLBUILDER 21
ANY QUESTIONS?ANY COMMENTS?
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Thank You
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