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We know review volume increases conversion...

h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.html Industry Case Study

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…so imagine having reviews the day a product launches

h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.html Industry Case Study

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Reviews can increase orders across your portfolio

IR25 mass merchant retailer

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A better way to sample

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The traditional way to sample

BRAND

TRIAL SIZE

•  Limited scalability •  Limited low-quality feedback •  Short-lived impact on sales •  Difficult to measure •  Expensive

Product Consumer

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The Bazaarvoice Way to Sample

BRAND

Product Consumer Ratings, reviews &

photos on site

Content influences many

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Sampling Introducing

Accelerate review & UGC

collection

Reward your loyal brand

advocates

Scale Content across

the network

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1. Your own branded sampling program and community, white-labeled and powered by BV.

2.  Invite your best customers and advocates to join.

3. Manage your program with a BV-powered portal.

Benefits:

• Collect rich UGC (reviews, photos, videos) faster

• Launch new products or seasonal items ready with UGC

• As a brand, syndicate your content to your biggest retailers, outside of amazon.com

Bazaarvoice Sampling

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Bazaarvoice Sampling – Engage Your Fans

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OxiClean New Product Launch

New!

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Scale content on retail sites and owned channels

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Generate Reviews, Photos, and Social Content

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350 Million Photos posted daily

60 Million Photos posted daily

58 Million Photos Tweeted daily

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Visual Commerce

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Left Brain Right Brain |

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Rational

• Numbers

• Ratings

• Product Specs

People are both Rational and Emotional

Emotional

• Photos

• Videos

• Stories

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Visual UGC in Purchase Path Drives Results: Clinique

25-66% Engagement

3-9% Lift in Conversion

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Visual UGC in Purchase Path Drives Results: Adonit

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Visual UGC in Purchase Path Drives Results: Samsung

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Homepage galleries increase time on site and have a strong engagement rate

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Visual UGC in Purchase Path Drives Results: Sony

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Social content on product pages increased time on site and repeat visits

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Visual UGC in Purchase Path Drives Results: Sony

Marriage of content & context: Sony products being evangelized on Sony products, literally, in Sony retail stores

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Visual UGC in Purchase Path Drives Results: Kohl’s

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Offline  Sales  Impact  from  

Online  Research  

Total  Revenue  Impact  

Digital  Media  Efficacy  

(Banners,  Email..)  

Conversion  LiO  to  

brand.com

Value Drivers

Organic  Search  LiO  brand.com

Other  (Product  

insights,  lower  returns…)  

Precise   Direc;onal    Measurement  Accuracy    

 Phase  1    Phase  2+  

Syndica;on  Value  to  Retail.com

How are you harnessing you the voice of your advocates?

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Thank you