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Presentation by Stef Wouters - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)
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• Creating Transmedia stories: how to connect emotionally with the digital consumer – Stef Wouters
• By introducing storytelling in projects, a new world of emotion can be built. In this lecture, an insight in the creation and the expansion of transmedia projects will be given. By means of some illustrating examples, the opportunities and lessons learned will be discussed. This presentation is not about technology but about creating story worlds using transmedia techniques.
• ACTIVE• Experience
• REAL REALITY – REAL EXPERIENCE____________________________
• PASSIVE / RECEPTIVE• Oral tradition (campfire)• Written down (tablets & books) • Images (movies) ____________________________
• ACTIVE / RECEPTIVE• Transmedial (+games, x-media & choice) • Experience throught media
• VIRTUAL REALITY – REAL EXPERIENCE
Active in a virtual game.
http://www.youtube.com/watch?v=EP0S5OuZZHU
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Mood & senses.
Technology?
Future Media?
HEAR
SEE
SPEAK
FEEL
SMELL
TASTE
----------
----------
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SENSE MEDIA
Future Media?
Emotion versus technology disruptive senses feelings rational empathic irrational intuitive progress
Future Emotion?
HEAR
SEE
SPEAK
FEEL
SMELL
TASTE
ASTORY
Create emotion through story?
Create story through emotion?
Create a story.
Create characters.
Create emotion.
Transmedia
TVgame
DVD
web
mobiel
printradio
…
How to?
STORY
How to?
STRUCTURE
Examples
http://il.youtube.com/watch?v=xaJL9uUSOT4
http://www.youtube.com/watch?v=vmZfRR0NDxc&feature=related
http://www.youtube.com/watch?v=gIBAovLezNs
Emma
Thuis
