Mobile Internet Usage in Finland - Aalto · Mobile Internet Usage in Finland: ... Other wireless access networks (WiMAX…) Routers Usage accounting ... • Mobile operator charging

Mobile Internet Usage in Finland:Measurements in 2005-2007

Antero Kivi

27.11.2007

Slide 2Helsinki University of TechnologyNetworking Laboratory

Antero Kivi27/11/2007

Outline

• Measurement introduction

• Exemplary results

• Summary



Sources of data on mobile service usage

Sample ofdevices

2G/3G mobilenetworks

Sampleof users

Other wirelessaccess networks

(WiMAX…)

Routers

Usage accountingsystems

WLANhot spots Internet

Intranets

Servers

Sample ofdevices


Sampleof users


(WiMAX…)

Routers



Intranets

ServersServers



Sources of data on mobile service usage

Sample ofdevices


Sampleof users


(WiMAX…)

Routers



Intranets

Servers

Sample ofdevices


Sampleof users


(WiMAX…)

Routers



Intranets

ServersServers

OUR RESEARCH• Surveys on handset panel

participants• Handset monitoring panels• Mobile operator charging

and billing systems• Traffic measurements at mobile

operator Internet gateway



Measurements in COIN project

• Comprehensive cross-sectional data, different methods used– Mobile operator charging and billing systems– IP traffic measurements at mobile operator networks– Handset monitoring panels

• Time series data, all measurements repeated annually– Data on 2005-2006 collected, results partly published– Data on 2007 collected at the moment– Data on 2008-2010 planned in a forthcoming research project

• 80-90% of Finnish GSM/UMTS mobile terminals/subscribers– Including: Sonera, Elisa (+Kolumbus), DNA– No data on: Saunalahti, TeleFinland, others



Mobile terminal base renewing rapidly

• Key features for mobile datausage spreading

• Above-average renewal ofterminal base– Average age of terminals

down by 4 months

• Nokia’s market presenceremarkable– >80% of mobile phones– 99% of smart phones

• Continued renewal in 2007?– Market focus towards

advanced handsets– Handset bundling

0%

10%

20%

30%

40%

50%

60%

70%

Pack

etda

taColo

r disp

lay

Java

Camer

a

EDGE

Smar

t pho

neW

CDMA

WLA

N

Sha

reof

allt

erm

inal

s

2005 2006 Unidentified terminalsN > 4 000 000



Mobile data traffic volume growing rapidly

• Data traffic 4x in 2005-2006– Statistics Finland: 34000 GB

(2005) to 100000 (2006)*

• Consumers usage growing– Traffic volumes almost 5x– Business users still 3x as

much traffic per user

• PCs create the bulk of traffic– Data cards, USB modems,

handsets as modems– HSDPA and flat rate

• High growth also in 2007**– Consumer or business subs.?

Handsets or laptops?More users or more usage?

– Is mobile data “flying”?

62%

53%38%

47%

2005 2006

Tra

ffic

volu

me

(200

5=10

0)

Postpaid business subscribersPostpaid consumer subscribers

+360%

+230%

380

100

Total mobile subscriber packet data traffic volume

71%

14%

70%

13%15% 16%

0%

25%

50%

75%

Windows Symbian Others

Sha

reof

allt

raffi

c(b

ytes

)

2005 2006

Mobile packet data traffic by end user device operating system

* Televiestintä 2006: http://www.stat.fi/til/tvie/2006/tvie_2006_2007-06-05_tie_001_fi.pdf** Viestintäviraston markkinakatsaus 2/2007:

http://www.ficora.fi/attachments/suomi_M_Q/5ruZzuAh0/Files/CurrentFile/Markkinakatsaus_2_2007.pdf



Fixed fee data subscriptions and usage

• Fixed fee data subscriptionsbecoming more popular– 2005-2006: 1%ÿ4% of

consumers– 6/2007: 7% (all subs.)*

• Consumers increasinglyactive users– Weekly users 8%ÿ 11%– Business users more active

• Fixed fee data subscriptionsactively used– Lower price/MBÿ higher

usage

• New pricing models in 2007

N > 4 000 000

Weekly packet data traffic volume per subscriber (2006)

11%

All consumersubscribers

47%48%9%

Large fixed fee(ÿ10€/month)

Small fixed fee(<10€/month)

No fixed fee

Share of consumer subscribers using packet data (2006)

0.3 0.1 1.2

13.4

2.7 1.0 2.5

28.4

0

10

20

30

All consumersubscribers

No fixed fee Small fixed fee(<10€/month)

Large fixed fee(�10€/month)

Tra

ffic

volu

me

(MB

)

All subscribers Active subscribers

* Viestintäviraston markkinakatsaus 2/2007http://www.ficora.fi/attachments/suomi_M_Q/5ruZzuAh0/Files/CurrentFile/Markkinakatsaus_2_2007.pdf



Advanced terminal features and usage

• 3G capabilityÿ higherusage for all types ofterminals– >5x traffic / data card– �2x traffic / smart phone– >4x traffic / other handset

• Smart phoneÿ higherusage– Smart phone a bundle of

advanced features (e.g.large display, advancedbrowser)

– Also used as modems forlaptops

• Terminal capability ascause or effect?

Weekly packet data traffic per terminal (2006)

11%

Handsets

11%

Allterminals

77%

Datacards

87%

Datacards(3G)

68%

Datacards

(non 3G)

36%

Smartphones(3G)

7%34%30%

Otherhandsets(non 3G)

Otherhandsets

(3G)

Smartphones

(non 3G)

Share of terminals using packet data (2006)

All terminals Active terminals

47.1

0.20.39.5

65.2

36.4

1.2 0.6 1.1 0.11.83.214.0

75.1

3.4 2.1 3.4 0.80

25

50

75

Allterminals

Handsets Datacards

Datacards(3G)

Datacards

(non 3G)

Smartphones

(3G)

Smartphones(non 3G)

Otherhandsets

(3G)

Otherhandsets(non 3G)

Tra

ffic

volu

me

(MB

)

N > 4 000 000



Mobile browsing mainly local content

• Local content dominant– >70% of browsing traffic– Search (Google, Yahoo)

also on local content?

• Finnish mobile sectorimportant, and growing– Mobile operators (not

shown), Nokia

• Finnish media companieswith strong presence– YLE, Alma Media,

SanomaWSOY

• Operator vs. Nokia vs.Google vs. media?

10.

9.

8.

7.

6.

5.

4.

3.

2.

1.

Rank ShareDomain nameShareDomain name

3.2%google.com4.6%yle.fi

3.0%mtv3.fi4.3%mtv3.fi

49.6%Others62.9%Others

28.4%Operator domains13.3%Operator domains

1.3%helsinginsanomat.fi1.4%yahoo.com

1.3%sanoma.fi1.5%sm-liiga.fi

1.6%yahoo.com1.6%helsinginsanomat.fi

2.0%opera.com1.8%nokia.com

2.0%iltalehti.fi1.9%kauppalehti.fi

2.2%nokia.fi2.0%google.com

2.7%nokia.com2.2%iltalehti.fi

2.8%yle.fi2.6%eniro.basefarm.net

20062005

Top 10 mobile browsing destinations by traffic volume



Summary

• Globally unprecedented cooperation between industry partners– Collaboration and data sharing among competing operators– Permission to also publish the data

• Unique data in terms of scale and scope– Longitudinal and cross-sectional data– Very comprehensive data, due to use of multiple methods– Highly representative data, due to participation of 3 large operators

ÿBest available description of a national mobile data market

• The work continues… further results in 2008– Overview on fall 2007 measurement results published next spring– Further academic publications in 2008



Further information

• Results of the Finnish mobile data service usagemeasurements 2005-2007– Report 2005-2006ÿ http://www.netlab.tkk.fi/~jakivi/– Report 2007ÿ to be published next spring

• COIN project web site– http://www.netlab.tkk.fi/tutkimus/coin/

• Further information and academic publications– Contact antero.kivi(at)tkk.fi– http://www.netlab.tkk.fi/~jakivi/

Documents

Mobile Internet Usage in Finland - Aalto · Mobile Internet Usage in Finland: ... Other wireless access networks (WiMAX…) Routers Usage accounting ... • Mobile operator charging