Social Media for Your New Business

By Chris Goulet @chrisgoulet

I’m Social Media Strategist at

SuperMedia & Superpages.com

Social sites we use at SuperMedia

So, where do you start with social?

Getting started…

Set up a list of keywords (your product names, your categories or business and your competitors)

Search those keywords on each social network

Read the conversations about those keywords—if they exist

Look for the opportunity to join those conversations

Look for people who LOVE talking about those keywords

Start by listening

Who are the influencers?

Who are the influencers?

What are they saying? And Where?

http://analytics.topsy.com/?q=nutrition%2Chealth%2Cdiet

EngagementNext up…

Now, choose your networks

Follow your influencers

FOLLOW

Interact with influencers

To meet people who may be interested in your product

To introduce your product to users who have never heard of it

For improved brand or product awareness To generate buzz, press or conversation

actions (downloads, clicks, sales etc.) To leverage others’ influence or following

Why interact?

Be responsive Be polite Say “Thank you” often Don’t start conversations you don’t plan on

finishing Don’t over-promote Introduce yourself when joining others’

conversations Bonus: Using mobile apps improves

responsiveness

Social network etiquette

#hashtag – used to thread conversations together

@mention – used to mention someone directly DM – direct message (private message) Tagging – post w/ at mentions to connect a user

with content posted Username or handle or “at” handle – your name

on social networking sites Klout score – influence measurement

Social network terminology

Monitor your conversations

Next up…

Notifications are your friends

Using mobile apps to monitor

Building your audienceNext up…

Use your selected social networks to tell your story

Create different types of media based on the network you’re sharing to

Be authentic Tell us why you’re different, better or why we

should care

Share your message

Add social sharing functions to your web sites, apps and your content

Create profiles on directory sites like Google+ Local, Yelp, and Superpages.com (of course)

Ask your audience for feedback and reviews on the sites mentioned above

Re-share the reviews and stories your customers are posting

Allow others to share your message

Use your social network sites to post information that is useful to your audience

Become a source for the latest information and discussion of your industry’s news

Be a connector – help colleagues or other vendors in your industry find each other

Your secret weapon – the Zite app (http://www.zite.com)

Become an expert

Questions? Ask me: @chrisgoulet

Thanks for viewing!