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Presentation given for the Longview Chamber of Commerce on May 9, 2013.
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Seeing Is Believing: Using Visual Content in Social Media Marketing
Longview Chamber of CommerceMay 9, 2013
Photo: Alexander Rabb on Flickr
Get these slides here:http://sarahtpage.com/longview-day-2/
Social Media Is More Visual
Why Visual Content?Photo: NathanF on Flickr
It Works!Photo: Nutmeg Designs on FlickrSource: Grazitti Interactive
• 90% of information transmitted to the brain is visual• Visuals are processed 60,000 times faster in the brain than text• 40% of people respond better to visual information than text
It Drives Engagement!
Photo: zane.hollingsworth on Flickr;Source: Grazitti Interactive
• 700 YouTube videos are shared on Twitter every minute
• On Facebook, videos are shared 12x more and photos are liked 2x more than links and text-only posts combined
• YouTube Mobile gets over 600 million views per day
It Drives Results!Photo: Lori Greigl;Source: Grazitti Interactive
• Viewers are 85% more likely to purchase a product after watching a product video • 46% of people say a website’s design is the number one
criterion for determining the credibility of the company• Pinterest drives sales directly from its website – 21% have
purchased an item after seeing it on Pinterest
44% of users are more likely to engage with a
brand that posts photos vs other forms of media
Source: ROI Research
Don’t Forget To Integrate!
• 80% of users prefer to connect to a brand through Facebook vs. any other social site
• 23% of users check their account 5x or more every day
• Photos receive 53% more likes than other content
• Photos attract 104% more comments than average posts
Sources: Huffington Post; Wishpond
300 million photos are uploaded to Facebook
every day!Photo: Franco Bouly on Flickr;Source: MarketingProfs
Wow! Look at that viral reach!
Ask and ye shall receive
Source: Visit Bloomington
•2nd biggest search engine behind Google
•Over 4 billion videos viewed each day
Photo: garryknight on Flickr Source: http://socialmediatoday.com
Using YouTube for Business1. Create a branded YouTube channel2. Make sure your content fills a relevant need3. Develop quick, simple, and engaging videos4. Optimize your videos
1. Title2. Keywords3. Description4. Tags
5. Share your videos in other places6. Use calls to action7. Measure!
Source: http://socialmediatoday.com
Get Lost in Loudoun
How To Welcome Guests or Speakers
Facebook & Twitter
“Look at Me!”Photo: PaperNest on Flickr
=
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour, 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: droob on Flickr
You May Have Seen This
But Have You Seen This?
Drive sales to your website!
Pinterest for Business
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
Start a Flickr Group
Flickr Places – flickr.com/places
Maps
Photos
GroupsPhotographers
• More than 40 million photos are uploaded every day
• 90 million monthly active users
• 8500 likes per second
• 1000 comments per second
Source: Social Fresh
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
7 TIPS:Instagram for Business
1. Show Your Products
2. Introduce Your Employees
3. Feature Your Customers
4. Show What Your Products Can Do
5. Use #Hashtags
6. Show How It’s Made
7. Have Fun!
Can I Help?
Call Me!
Photo: .Spartography on Flickr
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Thank You!
Questions?
