Seeing is Believing

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One way I'm helping people see that social media is not so scary. I use this plus a browser opened to relevant social media sites for their audiences.

Text of Seeing is Believing

  • 1. Seeing Is Believing February 18, 2010

2. Social Media Best Practices 1. FIND 4. ENGAGE 3. LISTEN 2. FOLLOW 3. Find Your Audience

  • What will you use Social Media for?
    • Solve a Problem?
    • Business Solution?
  • Who is your Audience?
    • Internal
    • External
    • Mixed
  • Where are they now?
    • Communities
    • Social Networking Sites
    • Microsharing Sites
    • Blogs
    • ???
  • Set up feeds on searches
    • Google
    • Twitter

4. Follow Your Target Audience

  • Follow on Twitter
    • Follow lists they are on
  • Join the communities they are in
  • Subscribe to their blogs
  • Friend on Facebook
  • Set up RSS feeds
    • Communities
    • Blogs
    • Twitter

5. Listen

  • Once you have found the audience
  • What are they saying?
    • Good Stuff?
    • Bad Stuff?
  • Shouldwe connect with them?
  • Can what we hear that can help us
    • Learn
    • Improve Process
    • Tailor messages/programs to the audience

TIP : Its OK to Listen for a while 6. Engage

  • Step 1: Find common ground
    • May not feel business-like
    • Can look goofy
    • Talk about what your audience is interested in
  • Step 2: Connect to accomplish business goals
    • Tailor messages to audience members
    • Create networks

7. Its like a party Table 2 Food Beverages Table 4 Table 1 Table 6 Table 8 Table 7 Dance Floor DJ Table 3 8. Portal Integration

  • What goes on the portal?
  • Formal, vetted info
  • The official WHAT about the program
  • What goes on the community?
  • Informal discussions, grounded by the formal portal
  • Places for our audiences to ask us WHY

9. How we do it in the Proven Community

  • Audience
    • Open or Private community?
  • Documents official messaging
  • Discussion get the peoples viewpoint
  • Tags
    • Required
  • Widgets
    • Only required for big initiatives
  • Announcements
    • Only required for big initiatives

10. We go to the people to alert them to community changes

  • Where we reach every time:

11. Facebook

  • Why Facebook?
    • 400 Million Active Users
      • 100 Million access via their phone
    • Average User has 130 friends
    • More than 70 translations available
    • More then 70% of users are outside of the US
  • 125 fans currently without advertising
  • Currently used to push messaging need to start engaging

12. Twitter

  • Why Twitter?
    • 75 Million uses
    • Find connections
    • Quick messaging mechanism
    • Connects us to EMC CORP
  • 2 Active Accounts

13. EMC.com ECN Proven Community Automatically gets tweeted and fed to RSS readers Links to community Links to portal Education Portal Feed to EMC.com Followers retweet and are retweeted.. Subscribers post comments, send link to other readers, reply via new blog posts