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Once Upon a Time: Storytelling & Social Media Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy

Peter Panepento: Story Telling in the Digital World

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In an era of big data and short tweets, it's easy to forget that personal stories are what drive your supporters to spread the word about your work and build strong connections to your cause. Learn how to weave strong storytelling into all of your digital communications. We'll share examples from some of the most effective nonprofit storytellers and discuss how your organization can tell its story more effectively.

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Page 1: Peter Panepento: Story Telling in the Digital World

Once Upon a Time:Storytelling & Social Media

Peter Panepento

Assistant Managing Editor

The Chronicle of Philanthropy

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Social Media

P.R.

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Rule No. 1: What Would Charles Kuralt Do?

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“EVERYBODY has a story”

* Profile the mural artist

* Feature the community artists

* Or showcase the actors in the performance

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Alutiiq Museum – Kodiak, Alaska

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Rule No. 2: Think Like a Reporter

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Rule No. 3: Share Your #Fail

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charitywater.org/blog/2010-livedrill01/

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Rule No. 4: Numbers (Almost) Never Lie

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Rule No. 5: Give Your Supporters the Megaphone

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Compelling Storytelling in an Online Age

Social Media and The ChronicleSocial Good podcast:http://philanthropy.com/socialgood

Webinarshttp://philanthropy.com/webinars

Twitter: @philanthropyFacebook Page: philanthropy.comLinkedIn Group: The Chronicle of PhilanthropyYouTube: PhilanthropyVideo

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Compelling Storytelling in an Online Age

How to reach meTwitter: @ppanepento @philanthropy

Facebook: facebook.com/peter.panepento

E-mail: [email protected]