Once Upon a Time:Storytelling & Social Media
Peter Panepento
Assistant Managing Editor
The Chronicle of Philanthropy
Social Media
P.R.
Rule No. 1: What Would Charles Kuralt Do?
“EVERYBODY has a story”
* Profile the mural artist
* Feature the community artists
* Or showcase the actors in the performance
Alutiiq Museum – Kodiak, Alaska
Rule No. 2: Think Like a Reporter
Rule No. 3: Share Your #Fail
charitywater.org/blog/2010-livedrill01/
Rule No. 4: Numbers (Almost) Never Lie
Rule No. 5: Give Your Supporters the Megaphone
Compelling Storytelling in an Online Age
Social Media and The ChronicleSocial Good podcast:http://philanthropy.com/socialgood
Webinarshttp://philanthropy.com/webinars
Twitter: @philanthropyFacebook Page: philanthropy.comLinkedIn Group: The Chronicle of PhilanthropyYouTube: PhilanthropyVideo
Compelling Storytelling in an Online Age
How to reach meTwitter: @ppanepento @philanthropy
Facebook: facebook.com/peter.panepento
E-mail: [email protected]
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