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Data for Good: Unlocking the Potential of Big Data to Change the World Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy. What Passes for Public Data About Nonprofits. How We Started to Bridge the Gap Built a Research Team Conduct 6-8 Surveys Annually - PowerPoint PPT Presentation
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Data for Good: Unlocking the Potential of Big
Data to Change the World
Peter Panepento
Assistant Managing Editor
The Chronicle of Philanthropy
What Passes for Public Data About Nonprofits
How We Started to Bridge the Gap
• Built a Research Team
• Conduct 6-8 Surveys Annually
• Focus on Large Nonprofits – big groups have the best data
The Philanthropy 400
America’s Top Donors
The Philanthropy 50
Executive Compensation
Corporate Giving
A New Approach
Mining Public Data:How America GivesExamine 2008 IRS Giving Data by ZIP Code and Income Level
Compares regions by cost of living
Includes U.S. Census data on demographic trends
Incorporates input from academics
Creates rankings by ZIP Code, City, County, State
How America Gives: AudienceStrong focus on WHO is going to use the data
It’s not about the data, it’s about the user
Charity Staff, to inform decision makingFor example, when planning for a “Symphony on the Go” programShare local giving data with board members and stakeholders
Fundraisers, to compare their charity with community giving hot spots
Independent fundraisers, to approach local charities and propose to do telephone fundraising from homeTo compare top donating zip codes to the overall most philanthropic
Prospect researchers, to identify areas to suit fundraising needs
How are people using How America Gives data
Community forums and charity umbrella groups, to examine ways to spur local giving
Estimate how much charitable capital is leaving the regionMeet with communities to discuss the potential of building local community endowments
Academics and researchers, to explore links between giving and homelessness, government spending, and how donors are affected by their peersLegislative research teams, to identify patterns in rural and urban charitable giving to identify correlations with socio-economic indicators
How others are using How America Gives data
Aggregating Data:Online Fundraising
Visualizing Other Groups’ Data
Foundation CenterPhilanthropy In/Sight
Open Government Data?
ProPublica: Nonprofit Explorer
The Next Step
Is a Golden Age Coming?
The Possibilities
Matching charity data with demographic data
Charting it over time
Does philanthropy move the needle?
Can patterns drive change?
Compelling Storytelling in an Online Age
How to reach meTwitter: @ppanepento @philanthropy
Facebook: facebook.com/peter.panepento
E-mail: [email protected]
