Smaato Inc;
Maximizing Your ROI with Mobile Video:The Smartest
StrategiesElisa Schwuchow, Senior Demand Account Manager
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Company Overview12/2/20162
Copyright 2016 Smaato Inc. All Rights Reserved.
Founded 2005RTB Ad Exchange & SSP & Ad ServerPending
acquisition by Spearhead Integrated Marketing Communication
GroupFunded by SAP Founder, EDBI, SPH200 Employees, 30
Nationalities60 Product & EngineeringProfitable +50% YoY
Growth90,000+ Publishers & App Developers450+ DSPs & Demand
Partners91 of Top 100 Ad Age Advertisers1+ Billion Monthly Uniques
300+ Billion Impressions/Month
The Leading Global Real-Time Advertising Platform for Mobile
Publishers & App DevelopersSan Francisco, CA New York, NY
Hamburg, Germany Singapore, SG Shanghai, China
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The Rise of Video in Mobile Advertising
Why the Smartest Mobile Advertising Strategies Focus on
Video6.7BILLIONwill be spent on USmobile video advertising in
201712/2/20163Copyright 2016 Smaato Inc. All Rights Reserved.This
will account for at least 10% of total US mobile ad spending in
2017
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Mobile Video FormatsOutstream vs Instream
Instream is a classic video ad format known from classic media
such as TV (pre-roll, mid-roll, post-roll) that can run with
content that is video and thus is limited by the availability of
such content.
An Outstream video ad unit, also commonly known as In-Display is
any video ad served outside of video or streaming content
(In-Banner, Rewarded, In-Feed).
12/2/20164Copyright 2016 Smaato Inc. All Rights Reserved.
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Top 3 Reasons Why Outstream Is the Best Format to Maximize Your
ROI
59% of media professionals cite that Outstream delivers them
better ROI than other ad formats - eMarketer43% of brand
professionals agree that Outstream increases brand awareness better
than other ad formats - Teads66% of media professionals agree that
Outstream provides them access to additional premium inventory for
video content - eMarketer
Provides better SCALE Increases brand AWARENESSProvides higher
CONVERSIONS
12/2/20165Copyright 2016 Smaato Inc. All Rights Reserved.
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Drive Online PurchasesTargeting Key ConsumersBrand
Favourability24%21%26%20%18%24%
OUTSTREAMINSTREAM
12/2/20166Copyright 2016 Smaato Inc. All Rights Reserved.Mobile
Video FormatsOutstream vs Instream
The fact that Outstream video ads exist outside of the online
video content, distinguishes Outstream video from instream
video.
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A video clip that exists within a web banner that leverages the
banner space to deliver a video experience as opposed to another
static or rich media format.Technology:Rich Media Or Vast
(Delivered in a JavaScript Player) Tracking:Non standardized,
dependent on type of creative deliveredViewability:Difficult to
guarantee Sound:offVideo Start:AutoplayPrice:Lower Range $1 -
$5
In-Banner Video
12/2/20167Copyright 2016 Smaato Inc. All Rights Reserved.
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Interstitial Video ads are full-screen video ads that appear
between two content pages. Also commonly referred to as Transition
Ads, Intermercial Ads and Splash Pages.
Interstitial Video
12/2/20168Copyright 2016 Smaato Inc. All Rights
Reserved.Technology:Vast StandardTracking:Quartile / VTR
etc.Viewability:Mostly 100% becausethey play full-screenUser
Experience:Intrusive because of the full-screen nature but
skippable- Sound AutoPlacement:In-AppPrice:Medium Range: $5 -
$15
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Rewarded Video (or Incentivized Video) are ads for whichusers
are rewarded with virtual in-app currency for watching.
Rewarded Video
12/2/20169Copyright 2016 Smaato Inc. All Rights
Reserved.Technology:Vast StandardTracking:Quartile / VTR
etc.Viewability:100% (Non-skippable)and full-screenEngagement:User
initiated,non-skippablePlacement:In-App, GamesPrice:Higher Range:
$10 - $20
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An In-feed or In-page video ad unit, also commonly known as
In-Read or In-Article or In-line, refers to a video advertising
unit that autoplays in a player, only when a user navigates to the
ad unit section which is typically within editorial content.
In-feed & In-page Video
12/2/201610Copyright 2016 Smaato Inc. All Rights
Reserved.Technology:VAST +JS player designed
forMobileTracking:Quartile / VTR etc.Viewability:Top scores, since
the video loads and plays only when 70% or more is
visibleIntent:Highly engaging since the user controls whether he
wants to watch the video or notPlacement:In-App & Mobile
WebsitesPrice:Medium Range: $5 - $10
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12/2/201611Copyright 2016 Smaato Inc. All Rights Reserved.
Reach a wide premium audienceEngage your audience with a highly
viewable formatAt an affordable priceROI @ ScaleThe Smartest
StrategiesOutstream Offers Everything Advertisers Need
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Elisa SchwuchowSenior Demand Account ManagerThank you
San Francisco, CAT: +1 (650) [email protected] York
City, NYTel: +1 (646) [email protected], GermanyT:
+49 (40) 3480 [email protected], SGT: +65 63366
[email protected], ChinaT: +65 63366
[email protected]
