LUNCH & LEARN

PROJECT

DATE AKUITYMARCH 4, 2015

THE ART OF THE SALES EMAILWRITE & DESIGN COMPELLING EMAILS

CONTENTS.

The Subject Line

Call-To-Action (CTA)

Crafting Actionable Copy

When to Send

LinkedIn Interaction

LinkedIn Pulse

EMAIL TEMPLATESCRAFTY RESULTS

THE SUBJECT LINEPLEASE DON'T DELETE ME!

The Subject Line

Question about [goal or trigger

event]

[Referral/Mutual Connection]

recommended I reach out

[First name], quick question for

you

Ideas for [goal/trigger event]

Thoughts about [blog post title

or shared discussion]

Sorry I missed you!

Appointment Confirmation

Are we the right fit for your

Technology Needs?

Personalized and Attention-Grabbing

CALL-TO-ACTION (CTA)WHAT ACTION DO YOU WANT YOUR READER TO TAKE?

Call-To-Action

What action do you want

people to take?

Download Now

Free Assessment

Schedule Consultation

Every email contact should have a CTA. They are the key element to lead generation.

Keep them Short and Concise.

Check It.

Here's a checklist for the essential

elements of a quality CTA:

Copy that makes people want to act

Eye-catching design

A clear value proposition

A specific page (ideally a landing

page) aligned with one stage in the

sales cycle

CRAFTING ACTIONABLE COPYKEEP IT SIMPLE, AND CLEAR.

“Clarity trumps persuasion.”

– Dr. Flint McGlaughlin, Director of MecLabs

(http://www.meclabs.com/)

Crafting Actionable Copy

Good writing matters. You need to be able to articulate ideas clearly,

while capturing readers attention at the same time.

Personalization. Whether it’s aimed specifically to an individual or a

specific vertical.

What do they want me to do here? Include a verb in the CTA copy,

to prompt readers to take action.

WHEN TO SEND?GIVE YOURSELF THE BEST OPPORTUNITY.

When to Send?

Think about when YOU are most apt to open and reply to a Sales

email.

Personal Results:

Thursday’s

Saturday’s

All Industry Reports

PERFORMANCE BY DAY OF WEEKSOURCE: EXPERIAN MARKETING SERVICES | QUARTERLY EMAIL BENCHMARK STUDY

PERFORMANCE BY TIME OF DAYSOURCE: EXPERIAN MARKETING SERVICES | QUARTERLY EMAIL BENCHMARK STUDY

RESPONSE RATESSOURCE: EXPERIAN MARKETING SERVICES | QUARTERLY EMAIL BENCHMARK STUDY

TRACK YOUR RESULTSARE YOU NOT USING SIDEKICK? DOWNLOAD SIDEKICK TODAY TO SEE WHO OPENS YOUR

EMAILS.

LINKEDINMANAGE YOUR PROFESSIONAL

IDENTITY.

LinkedIn Interaction

3 Best Practices

Find Your Audience

Identity, Network, Knowledge

Shape Perception

Target your Message

Establish Trust

Share content and opportunities to make professionals more productive and successful

LinkedIn Pulse

Relevance, Variety & Frequency

What to Post

Helpful Content (Monday & Saturday)

Definitive Post on a Subject with In-Depth Insight (Tuesday)

Lighter Side (Wednesday)

Spicy Take on a Topic (Thursday)

Good Fun - Not necessarily Business Related (Friday)

By tying together all of your marketing efforts,

you will be able to influence the path to the sale.

FIN.