Diana SilveiraNovare Library Services

LUNCH & LEARN: FACEBOOK

More than 750 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook

JUST THE FACTS

Source: https://www.facebook.com/press/info.php?statistics

People do not have to be logged into Facebook or be a member of Facebook to see your business page.

The wording on a business page is better suited to a library. The Info tab, for example, is about your location and hours instead of about your personal l ikes and dislikes.

A Business page is placed in Facebook directory for l ibraries which makes it easier for people fi nd you.

You can delete and rename business page, and you can have more than one business page (one for each branch).

Business page do not have advertising. (You, as the "owner" of the page, will see advertising on these pages, but visitors will not.)

GET STARTED: CREATE A BUSINESS PAGE

Source: http://www.supportlibrary.com/nl/users/libsample2/mweb/path5-2.html

Advantages of using a Business page vs a Profile page.

CREATING A BUSINESS PAGE

Step 1: Click on Create a Page at the bottom of your profile

Step 2: Select “Local Business or Place” and complete form

Step 3: Customize with photos/status and fill in information on profile

Create a strategy Know your customers,

know your goalsEngage users: make

your page useful Announce programs

(create events) Poll Announce new titles Promote Services

Use Insights: see what works…analyze...adjust…repeat

NOW WHAT?

Keep it humanShare news and exclusive content

People love “sneak-peeks” about new products and news.

post photos, videos, recipes and anything else that gets people talking.

Encourage fan participationReward fansHandle negative feedback

TIPS

Start with who you knowMake it a “call to action” on your in-store signs,

newsletters, emails, fl iers, menus and business cards. Install social plug-ins which are buttons you can place on your website to encourage interactions and Page likes

Partner with other brands or local organizationsExpand the reach of your posts (use the @ symbol to

tag)Encourage physical check-ins at your businessConsider ads

BUILD CONNECTIONS

Create a “Conversational Calendar” Create a schedule if have multiple admins If no one is responsible, no one will update page.Find a rhythm for posting Schedule time for Facebook (5-10 minute a day)

LOGISTICALLY SPEAKING

Don’t post too much too close togetherBe wary of auto-feedGet updates on your page’s activity

SPEAKING OF LOGISTICS

Lay out what is acceptable and what is not for users

Post it on your Facebook PageAdhere to this policy

CREATING A SOCIAL MEDIA POLICY

Have a social media planHave a goal for your social mediaHave examples of other Florida Libraries and local

public offi cials (even Rick Scott has a page)Try and get all “Social Media” approved in a bundle so

you aren’t making a case individually for Facebook, Google+, Twitter, etc

MAKING THE CASE TO ADMIN

St Johns CountyColumbus Metropolitan Li

braryLibrary of CongressTopeka & Shawnee Count

y Public Library

EXAMPLES

diana@novarelibrary.comhttps://www.facebook.com/Diana.Sachs.Silveira

Novare Library Services 877-816-9638

CONTACT ME

Diana Silveira