SocialBro Lunch & Learn

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A presentation made to some of the Fresh Egg team on SocialBro - an advanced Twitter tool.

Text of SocialBro Lunch & Learn

  • 1. Fresh Egg Lunch & Learn: SocialBroJune 2012

2. Objectives1) An introduction to SocialBro2) Getting started with SocialBro3) Exploring and browsing your community4) Managing your community5) Analysing your community6) Analysing your competitors/sources7) Questions and what next? 3. An introduction to SocialBro.Fresh Egg Lunch & Learn: Social Bro 4. A word from SocialBro 5. What is SocialBro? SocialBro is an advanced tool for managing and growing yourTwitter community The community is made up of your followers and your friends(those people you follow) It allows you to analyse your community, clean it up It has some useful reporting features You can analyse Twitter accounts of competitors and othersources You can use it to build, import and export lists Clients include: Google, Coca-Cola, McDonalds, HP, Paramountand more Free version, but paid plan too 6. Getting started with SocialBro.Fresh Egg Lunch & Learn: Social Bro. 7. Getting started with SocialBro Visit www.socialbro.com Click to download as a Chrome app (recommended as faster) Or click to download as an Adobe Air version for your desktop First time use complete the form Sign in with a Twitter account Synchronization this is key to SocialBro as keeps the data fresh.Tip: Synchronize every time you use it! Adding additional Twitter accounts you can add as many as youlike, but you need to authorise them 8. Exploring and browsing your community.Fresh Egg Lunch & Learn: Social Bro. 9. Exploring and browsing your community The Dashboard there are several key sections, that can bemoved around: * Global stats * Tools * Influence stats from PeerIndex * Friends & Followers * Tag clouds Exploring your account use the drop-down menu to select thevarious widgets 10. Exploring and browsing your community Searches and filters you can use the top search bar for a quicksearch or use the Filters and Advanced search boxes to drill downfurther. Advanced syntax use operators in the top search box, such as+ means ORbio:- means NOT location:exact phrasename:language i.e. entimezone: 11. Managing your community.Fresh Egg Lunch & Learn: Social Bro. 12. Common actions of Twitter & SocialBro Follow, unfollow, block Reply and DM Add to lists Find relevant informationabout your community 13. Managing listsTwo options for managing lists:3)Use the search (and filter) function to find the relevant people.Select the people you want, then click to add them to a listTip: Use add all to list for multiple user adding2) Use Sources add your own lists, public lists or lists from ourother accounts 14. Find new peopleTwo options to do this:2)Use the left-hand navigation and select Search All Twitter3)Add New Source source type is Twitter SearchFor both of these you can then use Filters or Advances search tostreamline the results.You can access this functionality using either of these tool icons too: 15. Analysing your community.Fresh Egg Lunch & Learn: Social Bro. 16. StatsTo view the stats for an account, click on Insights in the tools icon.Then you can filter by:CommunityFollowersFriendsFollowers not reciprocatedFriends who dont follow you backReciprocal followersThe stats can be exported to a PDF 17. StatsThe 12 types of insights available are:LanguagesTime zonesCustom or default avatarProfiles with Web URLsProfile privacyVerified UsersUsers by location Google map mashupUsers by number of followersUsers by number of friendsUsers by ratio followers/friendsUsers by time since last tweetUsers by tweets per day 18. Best time to tweetThis report is available for logged in accounts only.Access it from the dashboard icon click and youll get an emailwhen the report is ready.Stats in the report are:When the followers are onlineFollowers online per hourFollowers online per day of the weekPotential reach per hour/dayWhen do you receive more RTs and mentionsMentions & RTs per hour/day (last 7 days)Reach by hour per dayTag clouds followers keywords, followers link topics, resonant @topics 19. Analysing competitors or sources.Fresh Egg Lunch & Learn: Social Bro. 20. SourcesFour types of source: Twitter account (restricted to no more than 5K followers) List Txt File Twitter searchTo add one simply click on the Sources Menu, then Add new source. 21. Real-time analytics.Fresh Egg Lunch & Learn: Social Bro. 22. Real-time analyticsMonitor up to 100 active users every 10 seconds from yourTimeline, your Twitter list, other Twitter list and search (really handyfor who is talking about XXX right now).Stats on display:Active users & total followersActive users individual accountsActive users per secondTop languagesTop apps & clients 23. Questions and what next?Fresh Egg Lunch & Learn: Social Bro. 24. Questions and what next? www.socialbro.com User guide (inc videos) plus more tips userguide.socialbro.com @socialbro Give any feedback/bugs via their Support service