LavaCon 2010 Lee Trapel Where is Your Conent Going

What’s your content doing and where is it going?

1Copyrights 2010, LMG

PresenterLee TraupelDigital Strategist, Linked Media Group, Inc.

Saturday, October 2, 20109:15 to 10:15am

Session Overview

Copyrights 2010, LMG 2

• Content is king• The untamed social web• Enter Amplephi• Q&A

Backgrounder• 15 years online advertising and social media

marketing on the digital front lines


Content is Anything & Everywhere

• Text & images• Video & audio• Social conversations about your brand• Blogs, wikis, discussion groups• Corporate web sites• Mobile devices


What is Great Content?


“Creating, publishing and measuring compelling words and images that resonate with your target market.”

Your Content Problem Foursquare & Center


“Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.”

Lori RuffAuthor/Speaker“Rock the World with Social Media”

Good Content Connects with Your Audience

• Engaging & has personality • Keyword rich • Relevant & fresh• Gets picked up by social stream• Communities• Incorporates business objectives


Where is Your Content Going?


The Social FlowerUsed with permission from Brian Soils

Social Web is the Wild/Wild West

• Vast, broad, deep• Global – no boundaries or borders• Many to many conversation driven• Huge volumes 75M tweets per day• 2.7B Facebook pages updated daily


Content is Running Amuck!


Social Content Marketing Absolutes

• Content must have value• Integrate community with advertising• Should leverage social influencers • Be measurable & quantifiable


UGC Reshaping Search Rankings

• UGC – user generated content• “Approximately 25% of Google search results

for the world’s top twenty brands link to User generated content”– Search Engine Strategies Magazine


Brave New World of Content Metrics

• Standard analytics (traffic) not enough!• Must measure social voice & brand mentions• Capture audience engagement: sharing,

liking, re-tweeting, friending• Understand conversation reach across

multiple social networks • Insight into key influencers onboard with

your brand


Your Brand’s Content Challenges

• Lowering your content development costs • How to leverage across social web• Measure and control content publishing• Incorporate corporate policy & procedures


Quick Poll

• How many website and social portal destinations are you managing?

• How often do you post content?• How many people involved in authoring,

posting and analyzing results?• What tools do you use?• Do you have content policies?


Introducing Amplephi

The Amplephi vision1. Secure 2. Scalable3. Publishing platform with powerful

analytics4. Business-focused


Amplephi Overview


1. Intelligent content publishing2. Integrated SEO best practices3. Corporate management features 4. Measure effectiveness and engagement

Amplephi is a Single Source Platform

Today, companies are using consumer-grade tools that are highly segmented and don’t manage and distribute content cohesively.


Publishing

• Sync Amplephi to your social marketing destinations & start “one button publishing”

• Go way beyond status updates– social networks, PR sites, bookmarks, search

engines, blogs, your CMS

• 25+ destinations including


Integrated Best Practices

• Permalinks – drive traffic to specific websites• URL shorteners – use a vanity URL or Bit.ly • Scheduling – Queue future publishing events• Pinging - search engines and bookmarks• Digital finger print portal with unique URL• Keyword and landing page integration• Much more……………


Management

• User roles– e.g. let some user queue up content but not “pull

the trigger”

• Multiple Brands and Products– manage multiple emarketing campaigns via

Amplephi's Template BuilderTM technology

• Transaction log of all user activity– monitor usage and export reports


Reflector(tm) Analytics


Amplephi’s offers a pioneering new way to understand how your content is being engaged.

• Sentiment and engagement analysis – “Likes”, shares, re-tweets, views, and many more

• ROI and business intelligence– Including keyword saturation and trend analysis

• Interactive graphs and charts

A SaaS Portal

Amplephi is an on-demand, subscription platform accessible from any connected device

• Desk Top• iPad• Smartphone


publishing

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BlogPost

Press Release

Images & Videos

Social Updates

instantly publishto multiple destinations

users and corporate policies


Content

user rolesprivilegescorporate policies

manage and controlcontent and users

• reporting• analytics

measuring


understand cause,effect and ROI of content

• keywords• permalinks• sequential publishing• landing pages• backlinks

best practices


incorporatebest practices

Security And Privacy

• O-Auth Standards• Host private content destinations for

proprietary company websites and blogs• Securely interface with our API for publishing

to your private CMS


• one button publishing• manage users• incorporate best practices• measure engagement, cause and effect and

ROI• do this all via any internet accessible device

… computer, iPad, phone

Amplephi User Interface


Summary


• Content publishing platform • Supports multiple users• Incorporates SEO best practices • Sophisticated analytics • Adheres to corporate social

Policies/procedures

Amplephi Strengthens Your Bottom Line

• Lowers customer acquisition costs• Shortens sales cycles & time to market• Reduces & leverages content marketing costs• Provides valuable insight about content

marketing campaigns


q&a• thanks for attending!!• questions, comments, feedback …• contact info

32Copyrights 2010, Amplephi

Lee TraupelLinked Media Group, [email protected] Direct: 530.432.8764Mobile: 530.205.8577Twitter: LinkedMedia

Technology

LavaCon 2010 Lee Trapel Where is Your Conent Going