LavaCon: What is Information Architecture?

  • Published on
    01-Dec-2014

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DESCRIPTION

A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

Transcript

  • 1. @Speaker #LavaCon UX for Content Strategists and Technical Writers What is Information Architecture? Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com
  • 2. What is Information Architecture? @usabilitycounts @uxhow #lavacon
  • 3. A Definition Information architecture is the art and science of organizing and labeling websites, intranets, online communities and software to support usability. Information Architecture Institute @usabilitycounts @uxhow #lavacon
  • 4. Makes the invisible, visible. @usabilitycounts @uxhow #lavacon
  • 5. Why is it important? @usabilitycounts @uxhow #lavacon
  • 6. No more front door @usabilitycounts @uxhow #lavacon
  • 7. Social is the new SEO. @usabilitycounts @uxhow #lavacon
  • 8. Even at the New York Times @usabilitycounts @uxhow #lavacon
  • 9. You are here. @usabilitycounts @uxhow #lavacon
  • 10. What terms to know? @usabilitycounts @uxhow #lavacon
  • 11. Taxonomy @usabilitycounts @uxhow #lavacon
  • 12. @usabilitycounts @uxhow #lavacon We are storytellers Ontology
  • 13. Polyhierarchy @usabilitycounts @uxhow #lavacon
  • 14. Whos doing it now? @usabilitycounts @uxhow #lavacon
  • 15. The Competencies of User Experience User Research and Analytics Understanding the users through observations and data @usabilitycounts @uxhow #lavacon Content Strategy Planning for the creation, delivery and governance of usable content Information Architecture Organizing information in a product or website in a usable way Interaction Design Designing interactive behaviors with a specific focus on their use Visual Design Designing the visual qualities in an aesthetically pleasing way Front End Development Building the interactive behaviors to be used by the end user http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
  • 16. @usabilitycounts Content Strategist User Research and Analytics Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 17. Information Architects User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 18. Interaction Designer User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 19. How to get involved in the process? @usabilitycounts @uxhow #lavacon
  • 20. Site Map Card Sort Mind Mapping Post It Notes @usabilitycounts @uxhow #lavacon
  • 21. Recommended Resources @usabilitycounts @uxhow #lavacon
  • 22. @usabilitycounts @uxhow #lavacon Information Architecture for the World Wide Web ! Peter Morville and Louis Rosenfeld
  • 23. Information Architects on Twitter Christina Wodtke @cwodtke Andrew Hinton @inkblurt Peter Merholz @peterme @usabilitycounts @uxhow #lavacon
  • 24. Exercise @usabilitycounts @uxhow #lavacon
  • 25. Travel Website: Open Card Sort Develop a standard set of terms and organize them by use case and persona. Book a flight Book a rental car @usabilitycounts @uxhow #lavacon Book a hotel room Browse vacation ideas