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What is User Experience

Patrick NeemanDirector of Product Design, Apptio

@usabilitycountswww.usabilitycounts.com

Troy ParkeAssociate UX Director, Disney

@uxhowwww.uxhow.com

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What is User Experience?

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What my friends think I create

What my mom thinks I create

What society thinks I create

What management thinks I create

What I thinkI create

What I really create

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The Competencies of User Experience

User Researchand Analytics Understanding the

users through observations and

data

Content Strategy

Planning for the creation, delivery

and governance of usable content

Information Architecture

Organizing information in a

product or website in a usable way

InteractionDesign

Designing interactive behaviors with a specific focus on

their use

VisualDesign

Designing the visual qualities in an aesthetically pleasing way

Front End Development

Building the interactive behaviors

to be used by the end user

http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

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And MoreUser Experience UX How the user thinks and feels

Information Architecture IA How the overall system is organized

User Interface Design UI How the screen is organized

Interaction Design IxD How the user and device act and react

Visual Design VxD How the system looks

Information Design ID How the information on a screen is organized

Data Visualization DataViz How data is visually represented

Content Strategy CS How the content reads

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What is the UX Process?

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UX Boils Down To…

Who is the user? What is their goal? Where are they?

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Why is every UX project different?

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It’s all about needs• Is it big or little? • Is there little or a lot of

interaction? • Does it require a lot of

graphics?

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Web Designer!I need to design a 20 page website

with only a little bit of content.

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Information Architect or Content Strategist!

I need to design a large website in Wordpress or Drupal with a lot of information that has to be searchable.

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Interaction Designer!I need to design a mobile or web application

with a registration process.

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User Researcher!I want to know how to analyze site trafficto understand user’s needs and context.

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Recommended Resources

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A Project Guide to UX Design Russ Unger and Carolyn Chandler

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UX on Twitter• Ha Phan — @hpdailyrant • Luke Wroblewski — @lukew • Nick Finck — @nickf • John Maeda — @johnmaeda

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Exercise

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Questions• What kind of work do you do? • Who do you work with now? • Do you produce content?