LavaCon: Changing the Conversation

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LavaCon 2014 Presentation


<ul><li> 1. Changing the Conversation: Gaining Buy-in for Sharing Content Across Functional Areas Joan Lasselle and Amber Swope @Speaker #LavaCon </li> <li> 2. @Speaker #LavaCon About the Speaker Joan Lasselle is the President of Lasselle-Ramsay, Inc. Amber Swope is a DITA Specialist at DITA Strategies, Inc. </li> <li> 3. Changing the Conversation: Gaining Buy-in for Sharing Content Across Functional Areas Joan Lasselle and Amber Swope October 15, 2014 </li> <li> 4. Who we are Lasselle-Ramsay helps companies develop and deliver critical business information that ensures success DITA Strategies helps teams design and deploy DITA to meet current delivery needs and future- enable content </li> <li> 5. Challenge: todays users Have diverse goals Want content in different contexts Want content in their native language Want to have confidence in the content Want to find it quickly </li> <li> 6. Change the conversation Start with the unique value of each organization </li> <li> 7. Leverage strengths </li> <li> 8. More than technology Information strategy and architecture Structured content Metadata XML/DITA Translation </li> <li> 9. Information design Know what works Identify what is not working Define user requirements Align information with business goals </li> <li> 10. Structured content Modular not linear Standardized Stand-alone topics Topic types </li> <li> 11. Multiple outputs </li> <li> 12. Metadata Structural and descriptive Improves the user experience Faster searches Needs structure </li> <li> 13. Sharing common source </li> <li> 14. XML for flexibility Localization Multi-channel publishing Context-specific delivery </li> <li> 15. What is DITA? Darwin Information Typing Architecture Modular structure Open-source standard Global popularity </li> <li> 16. DITA Maturity Model </li> <li> 17. Information design for all content creators Analyze your content structure Verify content applicability with users Verify content delivery success Design content to support business goals </li> <li> 18. Structured content Template Documentation 10/20/2014 </li> <li> 19. Task topic Structured steps Semantically identified items </li> <li> 20. Metadata Taxonomy Conditions Data </li> <li> 21. Metadata: audience source </li> <li> 22. Metadata: audience output </li> <li> 23. DITA as common source Map references Topic references Content references Key references Conditions </li> <li> 24. Reused content </li> <li> 25. Translation sample source Same structure Same elements Localized content </li> <li> 26. Summary Focus on your expertise Leverage a single source of content Meet user needs </li> <li> 27. Questions Joan Lasselle Lasselle-Ramsay Amber Swope DITA Strategies </li> </ul>