Upload
software-park-thailand
View
1.369
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Presentation by Danairat T.on " Tech Trends 2012" at Software Park on Jan 26, 2012
Citation preview
Hybrid Cloud, BigData and ConsumerizationThe 2012 Trends
Danairat T.Enterprise Architect, [email protected], +66-81-559-1446
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.
OracleThe world’s most complete, open, and integrated business software and hardware systems
Type Public (NASDAQ: ORCL)
Industry Computer software, Hardware
Founded California, USA (1977)
Founder(s) Larry Ellison, Bob Miner, Ed Oates
Headquarters500 Oracle Parkway, Redwood City, California, United States
Area served Worldwide (145 countries)
Complete. Open. Integrated. Leader.• Database• Data Warehousing• Business Intelligence Applications• Enterprise Performance Management• System, Hardware, Storage• Middleware• Application Server• Identity Management• Customer Relationship Management• Human Capital Management• Supply Chain Management• Retail • Financial Services• Banking• Public Sector• Communications• Professional Services
Agenda
• Introduction and Consumerization
• Hybrid Cloud Computing
• Big Data
• Q&A
The Enterprise Reference Architecture
Core Systems
The Enterprise Reference Architecture
Core Systems
Enterprise Information Management
Access Channels
Integration and Channel Systems
The Enterprise Reference Architecture
Insightand
Monitoring
Sales andMarketing
Core Systems
Enterprise Information Management
Access Channels
Integration and Channel Systems
The Enterprise Reference Architecture
Insightand
Monitoring
Sales andMarketing
Regulatory Compliance
CorporateAdmin.
Core Systems
Enterprise Information Management
Access Channels
Integration and Channel Systems
The Enterprise Reference Architecture
Insightand
Monitoring
Sales andMarketing
Regulatory Compliance
CorporateAdmin.
Core Systems
System Monitoring
andManagement
Security/Auditing
and Identity
Management
Enterprise Infrastructure
Enterprise Information Management
Access Channels
Integration and Channel Systems
The Enterprise Reference Architecture
Insightand
Monitoring
Sales andMarketing
Regulatory Compliance
CorporateAdmin.
Core Systems
System Monitoring
andManagement
Security/Auditing
and Identity
Management
Enterprise Infrastructure
Enterprise Information Management
Access Channels
Integration and Channel Systems
The Enterprise Reference Architecture
Customer Data Product Data Payment Data Accounting Org. HierarchyEnterprise Information Management
Data CentricProcess Centric
User CentricEnterprise Infrastructure
System Monitoring
andManagement
Security/Auditing
and Identity
ManagementH/W, Storage, OS, Database, AppServer Platform
Decision Centric
Insightand
Monitoring
Sales andMarketing
Regulatory Compliance
CorporateAdmin.
Core Systems
Access Channels
Integration and Channel Systems
Consumerization and Enterprise Systems
• Social Network Application• Location Based Application• Smart Touch Phone• Tablets• Smart TV• WIFI Digital Camera• Portable 3G Router
Consumerization and Enterprise Systems
Consumerization andMobile Workforce
• Social Network Application• Location Based Application• Smart Touch Phone• Tablets• Smart TV• WIFI Digital Camera• Portable 3G Router
Private Cloud
Silo’d Grid• Physical• Dedicated• Static• Heterogeneous
• Virtual• Shared services• Dynamic• Standardized
appliances
App1 App2 App3
App1 App2 App3
Private IaaS
Private PaaS
Enterprise Systems TrendFrom Consolidation to Cloud
Private Cloud
Private Cloud• Self-service• Policy-based
resource mgmt• Chargeback• Capacity planning
App2 App3
Private IaaS
Private PaaS
App1
Silo’d Grid• Physical• Dedicated• Static• Heterogeneous
• Virtual• Shared services• Dynamic• Standardized
appliances
App1 App2 App3
App1 App2 App3
Private IaaS
Private PaaS
Enterprise Systems TrendFrom Consolidation to Cloud
Server Virtualization and Platform VirtualizationCloud Is NOT Just Server Virtualization
Clustering GRID Software
Single Physical Resource
Consumers
Multiple Virtual Servers
Consumers
Multiple Physical Resources
Server Virtualization Platform VirtualizationMake one physical resource look like many Make many physical resource look like one
Virtualization Software
Single Virtual Platform
Database Consolidation ApproachesThree Options Using Oracle Database 11g
Server VirtualizationDeploy in dedicated VMs
Server virtualization
Oracle VM
CRMDW ERP
OS
DB
DB
OS
DB
OS
DB
DB
Oracle VM OSOS
ERPDW CRM
DB
OSOS
DB
DB
DatabaseShare server pool
Real Application Clusters
OSOS
ERPDW CRM
OSOS
DB
SchemaShare database instances
Real Application Clusters
Database CloudDatabase CloudInfrastructure Cloud
Middleware Consolidation ApproachesThree Options Using Oracle WebLogic
Server Virtualization with Guest OS
Dedicated App Servers
Server virtualization
Guest OSGuest OS Guest OSGuest OS
WebLogicServer
WebLogicServer
ERP
WLSVO
WLSVO
WLSVO
WLSVO
WebLogicServer
VirtualizationOption
WebLogicServer
VirtualizationOption
Custom CRM ERP
OSOS OSOS
Custom CRM ERP
Server Virtualizationwith no Guest OS
Dedicated App Servers
Higher System Utilization
Platform VirtualizationShared App Server
Shared Pool of Hardware
WebLogicServer
WebLogicServer
Custom
WebLogicServer
WebLogicServer
HypervisorHypervisor HypervisorHypervisor
Oracle Private Cloud
Application
Quality Mgmt
Configuration Management
ApplicationPerformance Mgmt
Lifecycle Management
Physical & VirtualSystems Mgmt
Ops Center
Infrastructure as a Service
Database Grid: Oracle Database, Database Options
Exadata Database Machine
Application Grid: WebLogic Server, Coherence, JRockit
Exalogic Elastic Cloud
Platform as a Service
Integration:SOA Suite
Security:Identity Mgmt
Process Mgmt:BPM Suite
User Interaction:WebCenter
Oracle ApplicationsCustom Apps ISV Apps
Applications
Oracle VM for x86
Operating Systems: Oracle Enterprise LinuxOracle LinuxOracle SolarisOracle VM for SPARC (LDom)
Solaris Containers
Servers
Storage
Oracle Enterprise Manager
Cloud Management
Oracle Private Cloud
Application
Quality Mgmt
Configuration Management
ApplicationPerformance Mgmt
Lifecycle Management
Physical & VirtualSystems Mgmt
Ops Center
Infrastructure as a Service
Database Grid: Oracle Database, Database Options
Exadata Database Machine
Application Grid: WebLogic Server, Coherence, JRockit
Exalogic Elastic Cloud
Platform as a Service
Integration:SOA Suite
Security:Identity Mgmt
Process Mgmt:BPM Suite
User Interaction:WebCenter
Oracle ApplicationsCustom Apps ISV Apps
Applications
Oracle VM for x86
Operating Systems: Oracle Enterprise LinuxOracle LinuxOracle SolarisOracle VM for SPARC (LDom)
Solaris Containers
Servers
Storage
Oracle Enterprise Manager
Cloud Management
Private Cloud
PaaS
SaaSIaaS
Public Clouds
Private Cloud• Self-service• Policy-based
resource mgmt• Chargeback• Capacity planning
App2 App3
Private IaaS
Private PaaS
App1
Silo’d Grid• Physical• Dedicated• Static• Heterogeneous
• Virtual• Shared services• Dynamic• Standardized
appliances
App1 App2 App3
App1 App2 App3
Private IaaS
Private PaaS
Enterprise Systems TrendFrom Consolidation to Cloud
Private Cloud
PaaS
SaaSIaaS
Public Clouds
Hybrid• Federation with
public clouds• Interoperability• Cloud bursting
App1 App2 App3
Private IaaS
Private PaaS
Virtual Private Cloud
Hybrid
PaaS
SaaS
IaaS
Private Cloud• Self-service• Policy-based
resource mgmt• Chargeback• Capacity planning
App2 App3
Private IaaS
Private PaaS
App1
Silo’d Grid• Physical• Dedicated• Static• Heterogeneous
• Virtual• Shared services• Dynamic• Standardized
appliances
App1 App2 App3
App1 App2 App3
Private IaaS
Private PaaS
Enterprise Systems TrendFrom Consolidation to Cloud
Big Data Defined
Big Data: Techniques and Technologies that Make Handling Data at Extreme Scale Economical.
Brian Hopkins and Boris Evelson, Forrester Research, “Expand Your Digital Horizons with Big Data” (September 2011)
What Makes it Big Data?
VOLUME VELOCITY VARIETY VALUE
SOCIAL
BLOG
SMARTMETER
101100101001001001101010101011100101010100100101
Why Is Big Data Important NOW?
Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011)
US HEALTH CARE
$300 B
Increase industry value per year by
US RETAIL
60+%
Increase net margin by
MANUFACTURING
–50%
Decrease dev., assembly costs
by
GLOBAL PERSONAL LOCATION DATA
$100 B
Increase service provider revenue by
EUROPE PUBLIC SECTOR ADMIN
€250 B
Increase industry value per year by
Divided Solution Spectrum
Acquire AnalyzeOrganize
MapReduceSolutions
DBMS (DW)
DBMS (OLTP)
Advanced Analytics
DistributedFile Systems
Transaction (Key-Value)Stores
ETL
NoSQLFlexible
SpecializedDeveloperCentric
SQLTrusted
SecureAdministered
Unstructured
DataVariety
Schema
InformationDensity
Dynamic Schema
Bleeding Edge Solution Stack
Acquire AnalyzeOrganize
HiveRDBMS
NoSQLFlexibleSpecializedDeveloperCentric
HadoopMapReduce
HDFS
Cassandra
HomeGrownBI
HomeGrownETL
“R”
Unstructured
DataVariety
Schema
InformationDensity
Dynamic Schema
Oracle Engineered Systems
Acquire AnalyzeOrganize
Analytic
Unstructured
DataVariety
Schema
InformationDensity
Big Data
Exadata
Dynamic Schema
“if you are serious about software you should build
your own hardware ”
Alan Kay
Integrated Solution Stack for Big Data
ACQUIRE ORGANIZE DECIDEANALYZE
InfiniBandInfiniBand
Government Trends• Everything as a Service Model
• Database as a Service• Middleware as a Service• Software as a Service• Platform as a Service
• Paradigm Shift from Reactive to A Proactive Government• Improve User Interactivity • Content Recommendation / Targeting (Concierge)
• Provide a Platform for Collaboration (Agencies, Public & Apps Developers)• Real-time Data Sharing (e.g. Data.gov & Data.gov.sg)• Integration accessibility
• Semantic Web & Mashups• Mobilization • Predictive Analytics
Government Trends• Everything as a Service Model
• Database as a Service• Middleware as a Service• Software as a Service• Platform as a Service
• Paradigm Shift from Reactive to A Proactive Government• Improve User Interactivity • Content Recommendation / Targeting (Concierge)
• Provide a Platform for Collaboration (Agencies, Public & Apps Developers)• Real-time Data Sharing (e.g. Data.gov & Data.gov.sg)• Integration accessibility
• Semantic Web & Mashups• Mobilization • Predictive Analytics
Predictive Analytics
Web Analytics
Unstructured
Structured
OracleBig Data Machine
Architecture for Predictive Analytics
Predictive Analytics
Web Analytics
Transaction Data
Data Feeds
Customer Data
Unstructured
Structured
OracleBig Data Machine
OracleExadataMachine
Architecture for Predictive Analytics
Predictive Analytics
Web Analytics
Transaction Data
Data Feeds
Customer Data
Unstructured
Structured
OracleBig Data Machine
OracleExadataMachine
Architecture for Predictive Analytics
Predictive Analytics
Analytics Tools
Web Analytics
Transaction Data
Data Feeds
Customer Data
Unstructured
Structured
OracleBig Data Machine
OracleExadataMachine
Architecture for Predictive Analytics
Predictive AnalyticsArchitecture for Predictive Analytics
Analytics Tools
Portal
DemographicsAnalysis
Customer Relationship Management
Web Analytics
Transaction Data
Data Feeds
Customer Data
Unstructured
Structured
OracleBig Data Machine
OracleExadataMachine
Predictive AnalyticseGovernment Use Cases
• Crisis Impact Analysis• For example, when there is a chemical spill, weather Information are obtained from rain
sensors, wind sensors and facebook posts to ascertain the areas which will be impacted. • Flood Control
• Make use of real-time data from sensors and facebook posts to predict areas that may experience flooding. Deployment of traffic control, drainage workers to manage situation
• Transport Bus Sensors• Sensors are installed on buses and data is collected in real-time for display to
commuters.(e.g. Wait Time, No. of passengers)
• Based on collected real-time data, bus companies can also deploy more buses to certain routes in response to crowds