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Google Analytics and Omniture provide marketers with the ability to get in depth insight into how well their company's website is performing. Use these tools to monitor site visits, demographics, social engagement, and much more. If you aren't familiar with either of these tools, this presentation tells you what you can expect from each one and then compares the two, so that you can see which analytic platform is right for your business.
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Google Analytics & Omniture:
What they can do…
Let’s start with…
Tell you how much time visitors spend on your website
Break down site visitors by geography and language
Traffic flow of visitors’ page views across your website
Set goals & track conversions: micro and macro
What types of devices & operating systems are your visitors using?
Compare website data from different time periods
Show stats for landing & Exit pages – Where do they land when they enter and where do they leave?
Content drilldown analyzes performance of specific pages on your site
Track events like downloads, performance of embedded objects, and more
Track site visitors & pages in real-time
Track the status of your social campaigns: referrals, conversions, landing pages, etc.
Set Geo-Targeting to target a specified geographic region
Check health of your site: Crawl Errors & Malware
Check ranking for different search queries
Analyze internal Links, and incoming links
Remove bad URLs, analyze content keywords, and improve HTML
Now let’s take a look at…
What can it do 4 u?
Manage PPC campaigns
Create, track and implement online surveys
Push social content, listen, amplify content w/ social ads, respond in real-time
Daily, Weekly, Monthly and
quarterly revenue reports
Visitor retention shows visitor loyalty
What can it do 4 u?
Check traffic sources: organic and paid referrals, and page ranking
Track purchases, items added to cart, page views, and other visitors stats
First and last touch details for marketing channels100+ ways to
customize “special items” you want to keep tabs on
100PLUS
Integrates with Adobe Marketing Technology
How do they stack up?
• Basic is free, while Premium options are available at an additional fee
• No official support, creditable Google forums
• Limited number of metrics• Track up to 4 goals• Cookies: 30 days• Limited interface
capabilities• Restricted data
segmentation• Mobile tracking
• Paid• 24-hour weekday support• Over 100 metrics• Track 100’s of goals,
events and metrics• Cookies: 15 years• Large interface capabilities
with a diverse number of programs
• Varied options for data segmentation
• Detailed mobile segmenting
Anthony Gaenzle
Director of Marketing
www.enveritasgroup.com
@anthonygaenzle
864.241.0779 x 304
