Social Analytics with Google Analytics

  • Published on
    26-Dec-2014

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DESCRIPTION

Google just revamped its social reporting within Google Analytics. Here's Semetis take on web measurement evolution and the key points of the new social analytics reporting.

Transcript

  • 1. Hello! My name is Nicolas
  • 2. Im a coffee geek
  • 3. and a little geek tout court
  • 4. Solvay 2005Dedicated Research 2005Master Bocconi 2006Google 2007Semetis 2009
  • 5. Semetis Team of 11 people 4 Solvay 3 Sciences-Po 2 ICHEC | 1 Ing Civ | 1 Eco
  • 6. Internet Switch
  • 7. 1983This was a revolution
  • 8. From Few Data ...
  • 9. To Big Data
  • 10. Big Data...
  • 11. Accelerating 2012 60 HOURS
  • 12. New jobs
  • 13. Online Marketer
  • 14. 1869 - Charles MinardData Visualization &Interpretation
  • 15. Data Visualization &Interpretation
  • 16. Threat or Opportunity?
  • 17. Threat or Opportunity?
  • 18. Work in Progress...
  • 19. Tomorrow
  • 20. Which Perspective?
  • 21. Measuring Social
  • 22. Ecosystem Decision Making Traffic Monitoring Sources Data collection
  • 23. Ecosystem Conversions Your Traffic Social Pages Sources Impact Social Plugins
  • 24. Goals & Economic Value
  • 25. The full story
  • 26. The full story
  • 27. Paths to Conversion
  • 28. Traffic Acquisition
  • 29. Pages
  • 30. Bridges & Networks
  • 31. Off-site Activity
  • 32. Unlocking the door
  • 33. Website Goals Goals Traffic Quality Pages Actions
  • 34. Larry Page:The only true failure is notattempting the audacious
  • 35. @Facebook
  • 36. Any tweet?twitter.com/semetis

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