Google Analytics & Omniture:

What they can do…

Let’s start with…

Tell you how much time visitors spend on your website

Break down site visitors by geography and language

Traffic flow of visitors’ page views across your website

Set goals & track conversions: micro and macro

What types of devices & operating systems are your visitors using?

Compare website data from different time periods

Show stats for landing & Exit pages – Where do they land when they enter and where do they leave?

Content drilldown analyzes performance of specific pages on your site

Track events like downloads, performance of embedded objects, and more

Track site visitors & pages in real-time

Track the status of your social campaigns: referrals, conversions, landing pages, etc.

Set Geo-Targeting to target a specified geographic region

Check health of your site: Crawl Errors & Malware

Check ranking for different search queries

Analyze internal Links, and incoming links

Remove bad URLs, analyze content keywords, and improve HTML

Now let’s take a look at…

What can it do 4 u?

Manage PPC campaigns

Create, track and implement online surveys

Push social content, listen, amplify content w/ social ads, respond in real-time

Daily, Weekly, Monthly and

quarterly revenue reports

Visitor retention shows visitor loyalty

What can it do 4 u?

Check traffic sources: organic and paid referrals, and page ranking

Track purchases, items added to cart, page views, and other visitors stats

First and last touch details for marketing channels100+ ways to

customize “special items” you want to keep tabs on

100PLUS

Integrates with Adobe Marketing Technology

How do they stack up?

• Basic is free, while Premium options are available at an additional fee

• No official support, creditable Google forums

• Limited number of metrics• Track up to 4 goals• Cookies: 30 days• Limited interface

capabilities• Restricted data

segmentation• Mobile tracking

• Paid• 24-hour weekday support• Over 100 metrics• Track 100’s of goals,

events and metrics• Cookies: 15 years• Large interface capabilities

with a diverse number of programs

• Varied options for data segmentation

• Detailed mobile segmenting

Anthony Gaenzle

Director of Marketing

www.enveritasgroup.com

@anthonygaenzle

864.241.0779 x 304

agaenzle@enveritasgroup.com