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An introduction to social media in prevention, why it is important, how to get started, plus a little explore/discover stories. Delivered online via Elluminate.
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Social MediaTechnologies
in Prevention
LaDonna Coy, MHR, CPS, CDLALearning for Change, Inc.
Where & How to Get Started
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Primary Prevention Capacity building withSocial media and liveVirtual Learning/TrainingInteractionarssm
Collaborative Partners: - Kansas AAPS- Kansas Prevention Network & SPF SIG Sector Network - Kansas Family Partnership- Eagle Ridge Institute - CADCA- Paxis, Inc- Safe & Caring Schools- Collaborative Conversations - Omega Point International- ODMHSAS - MACMHB-MASACA
The surest way to provoke the imagination is to seek out environments you have no experience with.
--author unknown
LaDonna CoyMHR, CPS, CDLA
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What drew you here?
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ObjectivesObjectives
• Define Social Media• Identify Social Media Roles and Actions• Offer Assessment Tools• Map our online/offline presence• Utilize social media planning tools• Explore four types of social media
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Wheel of Fortune
Key to all of prevention
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Wheel of Fortune
Key to all of social media
Photo: yoshi
What’s Social Media?
It’s about connecting.
No, it’s about community.
Isn’t it about Conversation?What about
Openness?
Nah, it’s about participation.
Source: www.icrossing.co.uk/ebooks
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There’s aNew ..
Did yousee the video
from .. Heads upSaw that! Are you
Yes,
link isHmmm
Having conversations … online
Social Media is…People
9Source:http://bit.ly/9NBmcc
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Creators
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Conversationalists
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Critics
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CollectorsCollectors
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JoinersJoiners
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SpectatorsSpectators
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Inactives
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You have to You have to “Be” social media“Be” social media 1
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Forrester data 2007-09
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Where are we now?19
X
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Spf-e Social Media
AssessCapacity
Plan
Implem
ent
Evalu
atio
n
SPF-eSPF-eSocial Media
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•Listen•Connect•Collaborate•Communicate
•Network•Learn•Publish•Share
Goals
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AssessmentAssessment
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Listen
InsideOutside
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Online/Offline
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27Photo: xadrian
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Search, discover, listenSearch, discover, listen
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Vanity SearchVanity Search
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Vanity SearchVanity Search
• Organization or coalition name
• Director/Project Coordinator’s name
• Your Topic or Issue
• Notice other organizations popping up with yours on first page of search
• Use alternative search engines e.g. blogs, twitter
Source: WeAreMedia.org
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Google Alerts
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Setting Alerts
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Managing Alerts
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RSS Readers
It’s all about listening … online!
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RSS
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What are we listening for?What are we listening for?
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What are we listening for?What are we listening for?• What are people talking about? Where?
• Are the topics of conversation changing?
• What is the tone/sentiment & volume? Is it changing?
• What does this mean for your strategy?
• How can you use the info to improve what you do?
• Are there stories you can repurpose?
Source: http://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world
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The Listening Template
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Information Source
• Coalition blog• Provider blog• Agency website• MSM news• Individual blog, feed
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Ranking
TechnoratiGoogle
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Sentiment
PositiveNegativeNeutral
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Track, Share ... then what?Track, Share ... then what?
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Respond?What if we get
NegativeComments?
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Just one next step
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Where are we now?51
X
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Consider the fit
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Social Media
by the Slice
Blogs
Wikis SocialBookmarks
Social
Networks
Photos
AudioPodcasts
WebConference& Courses
RSS
Video
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Social Media
by the Slice
Blogs
Wikis SocialBookmarks
Social
Networks
Photos
AudioPodcasts
WebConference& Courses
RSS
Video
A
B C D
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Blogs
5757
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NetvibesGoogleReader
What about a news alert?
?? Hmmm.. . .
What stands out?
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Social Networks
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Social Networks
Build
personal pages
Develop Profile
Connect with
peopleShare content
Communicate
Host a
Group
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Social NetworksSocial Networks
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Facebook Login
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Facebook Login
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GroupsGroups
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Fan PageFan Page
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Pages
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askSometimes
you justgotta
Ask!
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MySpace
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MySpace
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MySpace
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MySpace
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Your Own Page
Customize your personal page!
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Connected Comm’y Mbrs
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Forums
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Groups
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Blog
You can write your own blog inside a Ning community like Connected Communities using the rich text tools provided.
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What connections or possibilities do you see for
what you do?
Conversation
What is Flickr?
Got a camera phone? Load photos directly from
Your camera phone.
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What can coalitions do with flickr?
Your Community
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YouTube
http://www.youtube.com/nonprofits
Program Benefits•Premium Branding•Increased upload capacity•Rotation in “Promoted Videos”•Optional Fundraising button•Listing on “Nonprofit channels” and Nonprofit videos pages
Program Benefits•Premium Branding•Increased upload capacity•Rotation in “Promoted Videos”•Optional Fundraising button•Listing on “Nonprofit channels” and Nonprofit videos pages
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YouTube
http://www.youtube.com/nonprofits
Tips & Tricks • NonProfit Tips• How to Run Video Campaigns• Advice making/editing video• Using Google tools
Tips & Tricks • NonProfit Tips• How to Run Video Campaigns• Advice making/editing video• Using Google tools
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http://www.youtube.com/watch?v=gskLlg-ARFw
Dover Youth2Youth
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We connect, engage or become increasingly irrelevant
These things I know ...
It’s about our conversations
This is the Age of Participation
We have the tools of mass collaboration
A change in our “thinking” is required
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The dance has changedOur Work
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When we change the way we communicate,
we change society.--Clay Shirky
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Photo Citations• Moth:
http://www.flickr.com/photos/28859335@N00/135824507• Wheel of Fortune http://www.flickr.com/photos/ralphdagza/383804337/
• The dogs http://www.flickr.com/photos/niwru/1102144588/
• Puppies & Kitten http://www.flickr.com/photos/97777048@N00/3502456580
• Spectators http://www.flickr.com/photos/jamelah/2818191116/
• Dog http://www.flickr.com/photos/galabassoon/2655536486/
• Social Media Map http://www.flickr.com/photos/ross/481518848/• Cat http://www.flickr.com/photos/66164549@N00/2487291985/
• Marco Polo http://www.flickr.com/photos/xadrian/581385733/
• Dog in Window http://www.flickr.com/photos/brutalworks/39868154/
• Social Network http://www.flickr.com/photos/luc/1824234195/
• Cartoon http://www.socialsignal.com/image/facebook-dog
• Community http://www.flickr.com/photos/whartz/1297447691/
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Photo Citations
• Café http://www.flickr.com/photos/graphicfootprints/1701617218/
• Toolbox http://www.flickr.com/photos/zakh/337938459/
• Working it out http://www.flickr.com/photos/amylenzo/119927340/
• All other photos from istockphoto.com or shutterstock.com
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References & Resources• Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com/
• Flickr http://www.flickr.com
• YouTube http://www.youtube.com
• YouTube for Nonprofits http://www.youtube.com/nonprofits
• Del.icio.us at http://del.icio.us
• Forrester Research at http://www.forrester.com/rb/research
• Groundwell http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
• Social Technographics Tool http://www.forrester.com/Groundswell/profile_tool.html
• Technology in Prevention Blog at http://technologyinprevention.blogspot.com
• Technology in Prevention wiki website at http://technologyinprevention.blogspot.com
• What is Social Media? http://www.icrossing.co.uk/ebooks
• Common Craft Show http://www.commoncraft.com/
• WeAreMedia Wiki http://www.wearemedia.org/
• Beth Kanter Slideshow http://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world slide 65
• Air Force Blog Assessment response tool http://www.flickr.com/photos/cambodia4kidsorg/3226367547/
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References & Resources• Facebook http://www.facebook.com
• MySpace http://www.myspace.com
• Connected Communities at http://connectedcommunities.ning.com
• Blogger www.blogger.com
• Wikispaces www.wikispaces.com
• YouTube, Common Craft Show: Blogs in Plain English, http://www.youtube.com/watch?v=NN2I1pWXjXI
• CADCA Institute Blog at http://prevention.typepad.com
• Oregon Partnership Blog http://opblog.wordpress.com/
• Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/
• Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html
• Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/
• Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/
• ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx
• Coalitions in Prevention http://communityprevention.blogspot.com/
• Problem Gambling Prevention Blog http://gamblingprevention.blogspot.com/
• South St. Paul Healthy Youth Community Coalition http://ssphycc.blogspot.com/
• Dover Youth2Youth http://www.youtube.com/watch?v=gskLlg-ARFw
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References & Resources• Where & How Worksheet (PDF) http://bit.ly/bjUT8y
• Who & Why Worksheet (PDF) http://bit.ly/bHNSVH
• Listening tool (ecel) http://bit.ly/bHWJJ6
• Environmental Images Collection http://www.flickr.com/photos/coyenator/sets/72057594121565612/
• Kansas SPF SIG Fan Page http://bit.ly/bw4Ojz
• Dr. Dennis Embry Fan Page http://bit.ly/cy20nD
• Google reader http://reader.google.com
• Google news http://news.google.com
• Google alerts http://alers.google.com
• A Beginners Guide to Facebook http://www.techsoup.org/learningcenter/internet/page7430.cfm
• David Wilcox http://socialmedia.wikispaces.com/Communications+game
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Research Resources• Living and Learning with New Media: Summary of Findings from
Digital Youth Project http://digitalyouth.ischool.berkeley.edu/report specifically report on Friendship by danah boyd http://digitalyouth.ischool.berkeley.edu/book-friendship
• Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life (PDF) http://www.danah.org/papers/
• Generations Online in 2009 Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspx?r=1
• Teens, Video Games and Civics: What the Research is Telling Us, Pew Internet and American Life Project http://www.pewinternet.org/Reports/2008/Teens-Video-Games-and-Civics.aspx
• Adults and Social Network Sites, Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
• The Strength of Internet Ties, Pew Internet and American Life Projecthttp://www.pewinternet.org/Reports/2006/The-Strength-of-Internet-Ties.aspx
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Social Media Interactionarssm
• Getting Started with Social Media
• Tools for Listening Online
• Blogging: Getting Started Blogging for Prevention
• Twitter: Tweeting in Community
• Developing Visual Presentations
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