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Social Media for LawyersGetting Started
Without Getting in Trouble
David Harlow JD MPHTHE HARLOW GROUP
LLCblog • healthblawg.com
twitter • @healthblawg Social Law LibraryMay 15, 2014
You can use social media
effectively and stay on
the right side of the
law
“On the Internet, nobody knows you’re a dog”.
“Why Do You Rob Banks?”
Willie Sutton:
“Because That’s
Where the Money Is.”
Social Media is People …
Transforms monologues
into dialogues
Democratizes information
Marcomm in the 21st century is radically different from the recent past
Facebook Nation is the third largest nation in the world
global warming sex facebook
Google Trends
Markets are conversationsMarkets are conversations
MICROSITE: www.accu-chekdiabeteslink.com
People want to engage
But many attorneys tend to be very conservative about these things
Is social media right for lawyers?
PS:It Works
Open-book ethic of social media v. the legal establishment’s sense of decorum
You must plan effectively in order to communicate effectively
• <measure twice cut once kind of pic>
Who is your target?
Influence requires trust, and trust requires engagement
Authentic interaction
Genuine Engagement Trust Influence
No shortcuts.No matter what your reasons for engaging via Web 2.0, you must develop trust in order to gain influence
18
So how do we do this?
Monitor, rinse & repeat
Objective Description
Listen Monitor your customers’ conversations
Engage Participate in two-way conversations
Energize Make it possible for customers to help you and each other
Support Support customers and enable them to support each other
Embrace Help customers work with each other to come up with ideas to improve services
Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, April 2008
Specialized tools for specific uses
What is a Blawg and Why Should I Care?
Blawg Review
Just do it.
Learn the ropes
Blogging requires making some technical choices … and then forgetting about them
Blog Carnivals
Google juice in action
26
Politico
CNN
ABC
CBS
Health Blawg
The New Republic
From blogging to microblogging . . .
Facebook: Over 1 Billion Active Users
for Grownups
Do you need another social network?
.
.
.
Is video right for you?
Communication With Client or Prospective Client; Endorsements
Beware: Identifying clients by “friending”
BewareSharingTMI
No Friending Adverse
Witnesses By Proxy
Give and you shall receive
Don’t forget:
Grow the
top of your sales funnel
Social Media in Your Future
Curation Communication
Engagement Community
Dear Reader
Learning to fly
David Armano, SVP Edelman Digital http://darmano.typepad.com/ 3.22.10
Your social media strategy is ready to evolve
Text version of similar presentation with live links
http://j.mp/SoMe4Lawyers(case sensitive)
for contact info txt dharlow to 50500or scan the QR code
harlowgroup.nethealthblawg.com
twitter.com/[email protected]
Thank YouDavid Harlow JD MPHTHE HARLOW GROUP
LLC
