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Getting Started in Social Media Michelle Tarby Director of Web Services Le Moyne College

Getting started in social media

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Presentation to the Central New York Chapter of the American Fundraising Professionals on getting started in social medua

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Page 1: Getting started in social media

Getting Started in Social Media

Michelle TarbyDirector of Web Services

Le Moyne College

Page 2: Getting started in social media

Quick Survey

Page 3: Getting started in social media

What’s All the Fuss?

Page 4: Getting started in social media

Create Collaborate Communicate Community Connecting Converge

C is For…

Page 5: Getting started in social media

And One C to Avoid

Page 6: Getting started in social media

Facebook leads the pack Social Networks still

growing Fundraising on Facebook

increasing Valued by Nonprofits Social Fundraisers come in

all sizes Program & Service Delivery

#1

Is Social Media For Me?

Page 7: Getting started in social media

Facebook Twitter YouTube LinkedIn Flickr Google + FourSquare

Tools of the Trade

Page 8: Getting started in social media

Before we return

to our regularly scheduled programming, have you thought about your goals and created a plan to meet them?

First a Word from Our Sponsor

Page 9: Getting started in social media

https://www.facebook.com/#!/LeMoyne

Facebook

Page 10: Getting started in social media

http://twitter.com/lemoyne

Twitter

Page 11: Getting started in social media

http://www.linkedin.com

LinkedIn

Page 12: Getting started in social media

http://www.youtube.com/lemoynecollege

YouTube

Page 13: Getting started in social media

Are you ready to make the

commitment? Are you ready for more

interaction and transparency?

Are you ready to follow through?

Yes!!

Ask Yourself This

Page 14: Getting started in social media

Be Consistent Be Authentic Be Defined Be Interesting Be Ready to Give

and Take

Lets Get Started!

Page 15: Getting started in social media

Set Up Monitoring Create a LinkedIn Profile Build Your Network Join Twitter Follow 10 Industry People

on Twitter Use Twitter to Promote Your

Next Event Consider a Facebook Event

Page Consider a Blog Just Try It!

Things to Try Now

Page 16: Getting started in social media

We’re ALL Newbies Some More Than Others

Always Remember

Page 17: Getting started in social media

Resources

HubSpot: http://hubspot.comCommon Knowledge: http://www.commonknow.com

American Marketing Association: http://www.marketingpower.com

ContactMichelle Tarbyhttp://about.me/[email protected]@tarbyM

Questions?