Gcdp experience

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Maximizing GCDP Experience!






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ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013

It’s GCDP time!

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MORE and BETTER while

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We realized 17614 unique experiences in 2012

2012 goal achievement:

95% EP Re NPS:

46+3927 abs growth from 2011

+27 % rel growth from 2011

AP Contribution:

37%

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Last year…

14% detractor

s

59% promoters

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Last year…

2,465 detractor

s

10,392 promoters

Growth Quality

&

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MORE and BETTER while

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Customer Experience Management for GCDP

Because we care!

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Our Customer XP is like a…

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We are their compass!

Direction:

As many experiences which create PROMOTERS!

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GCDP Issues

Top Promoters Issues – Matched: 1. Selection

panel/Interview2. Education about

AIESEC xp 3. Communication by

Host LC

Top Detractors Issues – Matched:4. Communication and

clarity about the process

5. Communication by Host LC

6. Education about AIESEC activities

Top Promoters Issues – Realized: 1. Integration into the

local culture2. Job description clarity3. Cultural preparation

meeting or event

Top Detractors Issues – Realized:4. JD aligned with TN

form5. Integration into the

LC6. Resource/contact

sharing for cultural preparation

Top Promoters Issues – Completed: 1. Support by host entity

during the experience2. Reintegration – space

to share exp.3. Personal Development

plan

Top Detractors Issues – Coompleted:4. Support by host entity

during the xp 5. Personal Development

plan6. Visible impact of the

project/organization

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Programme Planning Framework

Segment

Market

Customized

Product

Marketing

Channel

Focused

Sales

Supply based

delivery

Showcasing

Impact

Customer Experience Management

Customer Experience Management

ICX

OG

X

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Segment

Market

Customized

Product

Marketing

Channel

Focused

Sales

Supply based

delivery

Showcasing

Impact

How CEM influence product development?

Issue Segmentation

• JD clarity • Higher matching rate

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Segment

Market

Customized

Product

Marketing

Channel

Focused

Sales

Supply based

delivery

Showcasing

Impact


EP LEAD

improve experience of our exchange participants, and let them realize the leadership learning & growth derived from an exchange experience.

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Segment

Market

Customized

Product

Marketing

Channel

Focused

Sales

Supply based

delivery

Showcasing

Impact


Partnership Delivery improvement:

Better understanding on roles and responsibility between sending and hosting entity

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What is the behavior that we must have?

To serve

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“It’s not again about growth or quality. It’s about growing through quality”

Technology

Gcdp experience