Connected consumer 2015

Connected Consumer 2015

Global and US Trends

Chetan Sharma Consulting

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15 yr young Management Consulting firm exclusively focused on Mobile

Advisor to major operators, OEMs, brands, startups, VCs, and Fortune 500 firms around the world

Strategy for each of the top 6 global mobile data operators, top OEMs and Internet players

Have a unique 360o view of the ecosystem

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Page Title Goes HereConnected Consumer 2015


Global• With each passing day, more consumers are connected and are using more connected devices. The connected intelligence era is

starting to take shape.• It is not just a western market phenomenon, the connected age is reaching the far corners of the planet.• The total number of connected devices will reach 16 billion by the end of 2015.• The biggest category of the devices will still be feature phones followed by smartphones and personal computers.• By 2020, Industrial and Smartphones will become the top two connected devices categories.

US• There are two broad connected categories of consumer spend: Access and Devices.• On average, each US household will spend approximately $3800 on access and devices in 2015.• Roughly 80% or $3000 of the US household spend will go to access of services such as cellular voice, mobile data, cable, landline

voice, and broadband internet. • Roughly 20% or $800 of the US household spend will go to devices such as computers, smartphones, feature phones, wearables,

tablets, e-readers, connected cars, drones, robots, connected home, and other connected devices.• 41% of the household access spend will go to cellular phones (for voice and data services). • As a standalone category, mobile data is the biggest category approaching $1000 in yearly household spend. • In the last 5 years, mobile data spend has risen the most and landline voice has declined the most. Cellular voice spend has also

gone down while cable and broadband spend have seen relatively modest uptick.• In devices, smartphones is by far the biggest spend category. Consumers spend almost 3x on smartphones than they spend on

personal computers. Smartphones will account for more than 50% of the US household connected spend in 2015.• New categories such as wearables, connected cars, drones/robotics, and connected homes have started to make a tangible impact

on consumer spend.

http://www.mobilefutureforward.com/Connected_Intelligence_Era_Chetan_Sharma_Consulting.pdf

Page Title Goes HereConnected Consumer 2015


• US consumers will spend more on wearables than feature phones in 2015.• Chetan Sharma Consulting conducted its annual Connected Consumer survey of 1000 US households. The results confirmed the

ongoing increase in the number of connected devices/household.• The number of connected devices per US household is now 5.3 with over 37% of the households in the 4-8 range. • Almost 6% of the households have 15 or more connected devices.• In terms of geography, US Northeast households had the highest number of devices per households• In terms of urban density, urban, rural, and suburban neighborhoods exhibited similar propensity to acquire connected devices.• In terms of household income, households with annual income of $150K or more had almost 10 connected devices. Next income

bracket was $75-100K with 6.6 connected devices.• US operators have been seeing a bulk of their net-adds come from connected devices (for more details, please refer US Wireless

Market Updates).• In the most recent quarter (Q2 2015), 62% of the net-adds were from non-phone devices such as tablets, cars, and m2m (more

details to come in our Q2 2015 US Wireless Market Update next week).

http://chetansharma.com/research.htm

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Connectivity Intelligence

Thinking Objects

Data Trust

Connected Intelligence Era: The Golden Age of Mobile


INDUSTRIES

Devices/SensorsAccess

Source: Connected Intelligence Era: The Golden Age of Mobilehttp://www.mobilefutureforward.com/Connected_Intelligence_Era_Chetan_Sharma_Consulting.pdf

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Chetan Sharma

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TW: @chetansharma

http://www.chetansharma.com

http://www.mobilefutureforward.com

Research. Technology. Strategy. Intellectual Property. Thought Leadership Summits.

mailto:[email protected]

http://www.chetansharma.com/
