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The Connected consumer in BelgiumConnected Life 2016
2016
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Contact
Trui LanckrietClient service manager
[email protected] +32 2 215 1930M +32 473 60 08 37
Hannah MerkiResearch Executive
[email protected] +32 2 300 2054
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Mobile is mainstream
+45%growth of smartphone ownership in one year (35-44 yr)
Mobile is becoming a mainstream device. Three out of four Belgian in the age group 35-44 yrs now own a smartphone. This is a 45% growth of ownership within one year. In 2015 Belgian people under 44 own more smartphones than laptops.
Source: Connected Life 2016, Belgian research data, TNS Belgium
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The fight for attention: screens and platforms
70%of young TV viewers are on social media while watching TV
When was the last time you watched TV without your smartphone or tablet at hand? Screen stacking has become a habit for young people. Almost 70% of TV-viewers between the ages of 16 and 24 are on social media while watching television.
Source: Connected Life 2016, Belgian research data, TNS Belgium
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Social listening: go beyond Facebook!
5.1platforms on average used every day by 16-24 yr olds
Social media is no longer about Facebook only. The biggest social media platform is aging and 4 out of 10 young adults use other platforms like Instagram, whatsapp and Spotify weekly. On average this group uses more than 5 social media platforms every day.
Source: Connected Life 2016, Belgian research data, TNS Belgium
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Wearables in the media mix?
15%intend to buy a smartwatch
Mobile is no longer about smartphones only. Wearables are the new trend and the youngest groups are the early adopters. Within one year the ownership of smartwatches doubled to 8% with the 16-24 year olds. Another 15% intends to by one.
Source: Connected Life 2016, Belgian research data, TNS Belgium
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Financial services
43%of first time buying happens online
40% of financial services is being bought online in Belgium. 58% of the people who do research online, will buy offline. Almost half of the first time buys* of a financial service happen online (43%).
*vs replacement/renewal and upgrade buysSource: Connected Life 2016, Belgian research data, TNS Belgium
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Technology
65%of people who do research online, still buy their product offline
Most technology buyers do their research online (70%): checking prices, using search engines, reading reviews and visiting brand sites. 65% of those, end up buying the product offline. 39% of first time purchase happens online.
Note: other business sector data is also available!Source: Connected Life 2016, Belgian research data, TNS Belgium
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Find your business opportunity
In many sectors the business opportunities in expanding the digital and mobile services. The specific activity varies per business sector. Mobile banking is now the strongest driver of customer loyalty for banks. The hidden opportunity for mobile network operators could lie in brand apps. They make good use of the potential of Facebook already but underestimate the customer preference for apps.
Brand appsfor mobile network operators
Mobile bankingdrives loyalty
Source: Connected Life 2016, Belgian research data, TNS Belgium
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8 Global trends about the connected consumer …
5 opportunities for companies
Read more
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More information?
Trui LanckrietClient service manager
[email protected] +32 2 215 1930M +32 473 60 08 37
Hannah MerkiResearch Executive
[email protected] +32 2 300 2054
