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Get to know the connected consumer www.tnsglobal.be © TNS
Who is the Connected Consumer?
Get to know the connected consumer www.tnsglobal.be © TNS 2
Contact
Trui LanckrietClient service manager
[email protected] +32 2 215 1930M +32 473 60 08 37
Hannah MerkiResearch Executive
[email protected] +32 2 300 2054
Get to know the connected consumer www.tnsglobal.be © TNS
We all know the world has changed…
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Get to know the connected consumer www.tnsglobal.be © TNS
And that consumers are ever changing
Constantly connected
Social fragmentation Screen agnosticism TV to content
Ecommerce everywhere
Appetite for disruption
Data exchange economy
App consolidation
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Get to know the connected consumer www.tnsglobal.be © TNS
Constantly connected
Axe Japan’s ‘Wake-Up Service’ – an opportunity to double sales
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Get to know the connected consumer www.tnsglobal.be © TNS
Social fragmentation
Klik Says – increasing brand engagement by 52%
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Get to know the connected consumer www.tnsglobal.be © TNS
Screen agnosticism
Alibaba’s Singles Day - shop anywhere, anytime - $9.3 billion USD
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Get to know the connected consumer www.tnsglobal.be © TNS
From TV to content
Uk’s Onken yogurt ‘Just Good Stuff’ – increasing sales through precise targeting
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Get to know the connected consumer www.tnsglobal.be © TNS
Data exchange economy
Under Armour becomes the largest health tracker
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Get to know the connected consumer www.tnsglobal.be © TNS
App consolidation
Mondelez partners with Facebook - generating online impulse snack sales
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Get to know the connected consumer www.tnsglobal.be © TNS
Ecommerce everywhere
Amazon Dash button
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Get to know the connected consumer www.tnsglobal.be © TNS
Appetite for disruption
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Get to know the connected consumer www.tnsglobal.be © TNS
Creating opportunities for marketing today
Fuse data and strategy in targeting
Customise for consumer and context
Target moments not media channels
Multi-modal touchpoint mastery
Keep searching for the direct route
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Get to know the connected consumer www.tnsglobal.be © TNS
Three simple rules
Keep on top of their evolving needs(Performance)
Deliver what they want consistently across relevant channels(Activation)
Understand your connected consumers(Strategy)
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Get to know the connected consumer www.tnsglobal.be © TNS
We believe…
With the challenges and opportunities today’s marketing landscape presents, it is easy to get side-tracked and focus on the latest trend - with targeting technologies like programmatic or new sources of insight, like social media. Or become swamped in the sheer volume of insight.
Getting under the skin of your target audience remains at the heart of successful marketing. Really knowing your audience - the who, what, when, where, how and why.
By anticipating what drives people you can uncover the right opportunities for innovation and growth and create irresistible brands that always stay ahead. And whether it’s a product launch or a new campaign, all brand activity needs to flow from the strategy that’s been set. It all starts, and ends with understanding the connected consumer.
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What does de Belgian connected consumer look like?
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Get to know the connected consumer www.tnsglobal.be © TNS 17
More information?
Trui LanckrietClient service manager
[email protected] +32 2 215 1930M +32 473 60 08 37
Hannah MerkiResearch Executive
[email protected] +32 2 300 2054
