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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1USD R_May 2009
Introducing Cisco Unified Service Delivery (USD)Foundation for Service Provider Cloud Services
Introducing Cisco Unified Service Delivery (USD)Foundation for Service Provider Cloud Services
Suraj ShettyVice President, Worldwide Service Provider MarketingMay 12, 2009
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 2
Service Provider DynamicsExperience Provider Transformation
Live Broadcast
Time-ShiftMulticast
VoD Streaming
Internet Downloads
Internet Access/Data
Voice &VoIP
Broadcast
Satellite/ Wireless
Over the Top
Wireline
Cable
ContentProduction
Business Services
Telecoms
Digitalization
IPTV
Cloud Services
VideoAlliances
3G/4GVideo
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 3
Service Provider’s Dilemma
New BusinessPressures
Collaborative Services
User Expectations
Visual Networking
Economy
Regulation
OperationalLimitations
Power and Cooling
Provisioning
Asset Utilization
Security Threats
Bus. Continuity
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 4
IP Traffic will increase 6X from 2007 to 2012
In 2012, half a zettabyte will cross the global network
IP Traffic will increase 6X from 2007 to 2012
In 2012, half a zettabyte will cross the global network
Source: Cisco Visual Networking Index—Forecast, 2007–2012
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 5
Data Center and Network EvolutionIT
Rel
evan
ce a
nd C
ontr
olIT
Rel
evan
ce a
nd C
ontr
ol
Application Architecture EvolutionApplication Architecture Evolution
Data Center 1.0Data Center 1.0Mainframe
CENTRALIZED
Data Center 2.0Data Center 2.0Client-Server and
Distributed Computing
DECENTRALIZED VIRTUALIZED
Data Center 3.0Data Center 3.0Service Oriented and
Web 2.0 Based
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 6
Cisco Data Center 3.0 Strategy
Inter Cloud
UtilityVirtualizationConsolidation MarketAutomation
Network and Data Center Consolidation
Data Center Virtualization and Unified Fabric Architecture
Unified Computing
SP Cloud Services
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 7
Introducing Unified Service Delivery Foundation for SP Cloud Services
Customer
Unified Service Delivery
SP Data CenterDC—CO—VHO
CommunicationIP NGN
Collaboration
Information
Entertainment
Secure Virtual Experience
Consumer/Business
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 8
Introducing Unified Service Delivery Foundation for SP Cloud Services
Customer
SP Data CenterDC—CO—VHO
CommunicationIP NGN
Collaboration
Information
Entertainment
Compute Network
Virtualization
Unified Service Delivery
Secure Virtual Experience
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 9
Unified Service Delivery Best of Breed End-to-End Solution
Unified Service Delivery
SP Data CenterDC—CO—VHO
CommunicationIP NGN
Unified Computing
Third Party Virtualization
Unified Fabric
Nexus Family
Nexus 1000V
Unified Computing
System
Media Aware
Distribution
Peering and Interconnect
Network Intelligence and Quality
Security and Application
Performance
Video Delivery Product Suite
IOS, IOS-XR, medianet
APM, WAAS, Mgd. Security
CRS / ASR Families
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 10
Introducing CRS-1 for Data CenterSecure Interconnection Across the Infrastructure
Regional /DistributedCentral
SP Data CenterDC—CO—VHOSP Data Center
DC—CO—VHOSP Data CenterDC—CO—VHO
SP Data CenterDC—CO—VHO
Peering Peering
Core
New Hardware and Licensing
Virtualization Security Performance High Availability
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 11
Unified Service DeliverySecure Virtualization for Consumer and Business Services
CRS-1Nexus Family
Unified ComputingSystem
Collaboration
Information
Entertainment
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 12
Drastically Reducing Time Needed to Launch Services
No Virtualization
SP Data Center
Virtualization
Static Service Enablement
Dynamic Service
Enablement
MinutesMonths DaysWeeks
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 13
Synergy Research Analysis
Power Efficiency
Video Cost
Savings
Unified Comm’s
Cost Savings
2x2x 5.5-7x
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 14
Building Blocks for Secure, Scalable Cloud Computing
Secure Virtual ExperienceCloud Services
Unified Service Delivery
SP Data CenterDC—CO—VHO
CommunicationIP NGN
Unified ComputeUnified
ComputeUnifiedFabricUnifiedFabric
ApplicationFluency
ApplicationFluency
SecureTransport
SecureTransport
Customer
Information
Cloud ServicesSoftware as a ServicePlatform as a Service
Infrastructure as a Service
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 15
Cloud-Based Services The Ultimate Destination
Applications Compute Storage Content
Multi-tenancy
IPTV, Unified Communications, Collaboration, Web 2.0, Social Networking, Hyper-Syndication
Virtual Resources
Virtual BusinessServices
Thin and Remote Clients
Distribute
Thin and Remote Clients
Virtual ResidentialServices
Distribute
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 16
Transforming Service Delivery Cisco Unified Service Delivery
Customer
Unified Service Delivery
SP Data CenterDC—CO—VHO
CommunicationIP NGN
Secure Virtual Experience
Collaboration
Information
Entertainment
Any DeviceAny Device
Any PlaceAny Place
Any Application
Any Application
Any Compute
Any Compute
Any Storage
Any Storage
Any Location
Any Location
Any FormAny Form
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 17