Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

  • Published on
    02-Jun-2018

  • View
    216

  • Download
    0

Embed Size (px)

Transcript

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    1/17

    True Health Fitness Center

    Marketing Plan

    Team 4

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    2/17

    Introduction

    Mission Statement: Provide exceptional healthy living options for a full range of maturity

    levels at competitive prices

    !oals:

    Provide effect training opportunities

    "educe the progression of o#esity

    True Health Fitness Center

    Marketing PlanTeam #4

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    3/17

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    4/17

    True Health Fitness Center

    Marketing Plan

    Marketing Objectives

    Team #4

    Target local #usinesses $d-ust the marketing strategies and also target larger corporations

    .ncrease annual sales #y /01

    .ncrease saturation of market 2uarterly

    Continue to strengthen True Health3s image as TH, premier

    provider of ellness programs and personal fitness

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    5/17

    True Health Fitness Center

    Marketing Plan

    Market Segentation

    Team #4

    Strategic Alliances!

    Corporate 5ellness:

    6usiness ill ant to reduce health care costs 7 a#senteeism andincrease performance8 morale and production

    6egin ith successful companies ith good reputation Move to all companies

    .ndividuals:

    Men 7 omen$ll ages 7 races

    .nterest to improve health8 #uild muscle8eight&inches

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    6/17

    Target Market Strategy

    Find a niche ith individual needs

    9ffer different and #road programs

    Create a more social 7 fun

    atmosphere

    9ffer excellent service and safety

    True Health Fitness Center

    Marketing PlanTeam #4

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    7/17

    True Health Fitness Center

    Marketing Plan

    Marketing Mi"! Product

    Team #4

    Tangi#les

    *5eights&fitnesse2uipment

    *Tanning #eds*Martial$rts&aero#ics

    .ntangi#les

    *,xerciseclasses

    *Massagetherapy

    *Child care

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    8/17

    True Health Fitness Center

    Marketing Plan

    True Health Fitness Center! #i$e Cycle

    Team #4

    .ntroductoryStage

    !rothStage

    MaturityStage

    +ecline

    Stage* Curiosity #rings in

    customers

    * eness factor#uilds #usiness

    2uickly

    * (oyalcustomersemerge as

    nenessears off

    * 6usinessfi))les in

    poorercommunitiesduring eakeconomies

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    9/17

    True Health Fitness Center

    Marketing Plan

    %istribution

    Team #4

    &"tension o$ Strategic Alliances !

    Physician 9ffices:$dvance speciali)ed fitness patient program Physician minute clinic or vaccination services

    Corporate Programs: +evelop healthy living 7 fitness programs .n;house Corporate marketing endorsement

    Community "ecreational Programs: Provide trainer services Free endorsement of fitness center

    ,ducational $thletic Programs: +evelop sports focused fitness programs +iscounted mem#ership fees for students

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    10/17

    True Health Fitness Center

    Marketing Plan

    %istribution

    Team #4

    .nventory control is a critical process ithin the service industry toconfirm ade2uate la#or supply utili)ation

    Time study to measureassigned orkforce vs

    customer flo

    9n;line mem#ership 7 apptscheduling

    Semi;annual utility costanalysis to measure peakpoints

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    11/17

    True Health Fitness Center

    Marketing Plan

    Prootion

    Team #4

    $dvertising Types* Flyers&mailers

    * espapers

    Pu#lic "elations

    * (et us help make ahealthier8 happier you

    Sales Promotion* +iscount aero#ics class

    hen you #ring a friend

    Personal Selling* 6usiness to 6usiness

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    12/17

    True Health Fitness Center

    Marketing Plan

    Pricing

    Team #4

    Tanning (otions ;

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    13/17

    True Health Fitness Center

    Marketing Plan

    Pricing

    Team #4

    Monthly Mem#ership ;

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    14/17

    True Health Fitness Center

    Marketing Plan

    Pricing

    Team #4

    Childcare Center ; FreeT;shirts ;

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    15/17

    I'leentation

    Hire True Health Consultants

    ,sta#lish Corporate 5ellness Contracting

    Dtili)e Strong +iverse Promotional Mix

    Focus 9n Meeting Marketing 9#-ectives

    True Health Fitness Center

    Marketing PlanTeam #4

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    16/17

    &valuation

    Customer Satisfaction Surveys

    $udit "esults

    !oal $ccomplishments orFailures

    Market "esearch

    True Health Fitness Center

    Marketing PlanTeam #4

  • 8/10/2019 Truehealthfitnesspowerpointpresentation 13223551370953 Phpapp01 111126185348 Phpapp01

    17/17

    Control

    Monthly and Euarterly Status "eports Market Saturation

    "evenue Forecasting

    +epartmental Sales Totals Proactive $pproach to Management

    Forecasting Tools and Pro-ections

    Consistent and Continuous .nternal $uditing

    early and Euarterly !oals

    True Health Fitness Center

    Marketing PlanTeam #4

Recommended

View more >