[ 1 ]

Changing Skin. Changing Lives.

Redefining Business Ownership

[ 2 ]

Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions

and Substantial Income Potential

[ 3 ]

$2.9+ Billion Spent Annually on

Anti-Aging Skincare Products

Breakthroughs In Skincare

Rise of the Social

Economy

Shift in Power from

Corporations to Individuals

Convergence is Creating New Business Opportunities

TRADITIONAL Business Models are

CHANGING

[ 4 ]

The Right Business Model, at the Right Time, in the Right Market

Direct Sales Model with Low Cost of Entry, High Profit Potential

Channel

Clinically Proven Solutions That Deliver Results

Products

Profit

Support to Monetize the Value of Your Network

Established Brand That Works for You

Brand Presence

[ 5 ]

Products

The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the individual. Rodan + Fields® makes no guarantee as to the results you may experience.

[ 6 ]

An Opportunity to Participate in a Multi-Billion Dollar, Growing Market

84% of Women in Their 20s Are Concerned About Aging

100% of Women Want to Look Younger than their Years

Many Consumers Are Dissatisfied with Their Current Products

Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

Skincare Is the #1 Defense Against the Appearance of Aging

84% of Women Feel Pressure to Look Younger

[ 7 ]

A Synergistic Approach to Skincare

} Based on the Doctors’ 50+ years of collective experience, this approach combines the right ingredients, in the right formulations, in the right order

} No prescription required, 60-day satisfaction guarantee

REDEFINE Regimen

Comprehensive Regimen Helps Prevent and Reduce the Visible Signs of Aging

MACRO Exfoliator™ with DOC-SMART™

This Ultimate At-Home Skincare Experience Sweeps Away a Week’s Worth of Dulling Dead Skin Cells for Healthier-Looking and More Luminous Skin

[ 8 ]

4 Week Clinical Results

BEFORE

AFTER

Results After 4 Weeks Using Rodan + Fields MACRO Exfoliator Once Weekly and REDEFINE Regimen Daily. Results May Vary.

[ 9 ]

Transformative Results*

BEFORE AFTER

*After 4 Weeks Using Rodan + Fields MACRO Exfoliator Once Weekly and REDEFINE Regimen Daily

*After 1 Use of Rodan + Fields MACRO Exfoliator and Cooling Gels

[ 10 ]

Brand Presence

[ 11 ]

Established Brand with Significant Media Coverage

Print Television Web

More Media Coverage than Any Other Direct Selling Company

Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

[ 12 ]

Social Media Buzz

26,000+ Likes A potential reach of

over 6,370,000 people

Almost 1000

retweets

In the last quarter alone,

over 11,600 mentions

Including Skinpact, Coffee with Nurse Mary, Business Videos, Product Videos

Lifetime views

519,040

In 2012, 320,990 minutes

more than one year of video content

were watched,

[ 13 ]

Channel

[ 14 ]

Our Direct Sales Model Focuses on Where the Power Resides

Retail Sales 2007

A Leading Clinical Skincare Line in Prestige Department Stores

Direct Sales 2012

DSA Powerhouse

[ 15 ]

A Unique Model

LOW Cost of Entry

} Leverage Your Network } Share the Product } Scale Efficiently and Quickly } No Product Inventory

HIGH Profit Potential

} Recoup Your Start-Up Costs in the First Month

} Long-Term Residual Income } Unlimited Earning Potential

[ 16 ]

Leverage the Exponential Value of YOUR Network

YOU

} Multiple “Generations” of Connections Drives Incremental Opportunities

} Technology Enables Leverage, Speed and Duplication

} Multiple Sources of Income: Sales and Commissions

[ 17 ]

Proven, Turnkey Business Support

Customer Care

Email and Phone Access to Registered Nurses with Dermatology Experience

Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs

Assessment Tools

Ongoing Skincare and Award-Winning Business Education From Leaders in the Field

Training

[ 18 ]

Building Your Business Anytime, Anywhere

ia

Pulse Mobile

R+F Catalog

Mentors Magazine

Solution Tool

Macro E App

[ 19 ]

A Business Opportunity for People with Diverse Backgrounds

Stay-at-Home Mother and Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician

Elementary School Teacher | Luxury Real Estate Agent | Attorney

Home-Schooling Mom | Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder

Former Professional Figure Skater | Public Relations Executive | Artist and Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

[ 20 ]

Profit

[ 21 ]

Start Your Own Business Today

BIG BUSINESS LAUNCH KIT $695

Also available: $395 Personal Results Kit and the $45 Business Portfolio. Kit contents subject to change.

RFX EXPRESS BUSINESS KIT $995

It Takes Just Minutes to Get Started

[ 22 ]

Immediate Rewards

Offers you the opportunity to earn an immediate return and more on your initial start-up cost.

Fast Start Program

Plus, achieve the iStart Program for the opportunity to earn a new iPad.

[ 23 ]

Road to RFX

[ 24 ]

Changing Skin. Changing Lives.

Redefining Business Ownership

Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant. Rodan & Fields, LLC makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate. Each Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income Disclosure Statement on our website: www.rodanandfields.com/images/archives/2011-Income-Disclosure-Statement.pdf