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ver. 2.2 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net Bluevibe Proximity Marketing - Services Bluevibe Bluevibe www.bluevibe.net www.bluevibe.net

Bluevibe presentation v2.2

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Bluevibe is a proximity marketing platform based on Bluetooth.

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Page 1: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Proximity Marketing - Services

BluevibeBluevibewww.bluevibe.netwww.bluevibe.net

Page 2: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Overview

Page 3: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Benefits

Rich interaction: Multimedia content

(video, mp3, images, text, etc.)‏ Full blown websites Access to the same content from everywhere Contact consumer directly on their most

personal device Immersive experience

Supports Bluetooth and WiFi devices

Central, real-time campaign management

Real-time Live Statistics – Measurable Results

Page 4: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Incoming message

from Bluevibe

Bluevibe Hotspot

User authorisation for content reception

Message from Bluevibereceived

Click to open image Message stored at Inbox

Content Push Example

Page 5: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Hotspot(bluetooth & wifi enabled smart mini-pc)

Bluevibe Manager(web-based management tool)

Bluevibe Mobile(mobile application for interactive services)

Bluevibe System

Page 6: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Hotspot 2.1

Fast: 21 - 42 simultaneous Bluetooth connections

WiFi: Can serve WiFi enabled devices

Captive portal functionality

Compatible with ~>400 Bluetooth devices

Small: fits anywhere

Easy: zero configuration

Range: of up to 80 meters

Affordable: 2 years free support & hosting

Online

Standalone

Two modes of operation

Page 7: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Real-time campaign management

Can work as WiFi Internet access point

Ideal for large deployments

Real-time monitoring & statistics

Smart bandwidth usage ideal for GPRS/3G networks

Bluevibe Hotspot 2.1: Online mode

Online mode

Page 8: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

No permanent Internet connection required

Only needs a power supply

Can serve locally stored website

Portability: Simply load the campaign data & take it with you

Combined statistics from all your Hotspots (online and standalone)

Bluevibe Hotspot 2.1: Standalone

Standalone mode

Page 9: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Hotspot(bluetooth & wifi enabled smart mini-pc)

Bluevibe Manager(web-based management tool)

Bluevibe Mobile(mobile application for interactive services)

Bluevibe System

Page 10: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Central management and administration

Hotspot configuration Push and interactive

campaign creation and monitoring

Campaign statistics and reports

Captive portal configuration Full auditing

Bluevibe Manager (1/3)

Page 11: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Manager Content management for

multimedia content Images, mp3, videos Upload Hotspot Local

content(multimedia files or website)

Time schedule and hotspot selection per content

Show current nearby users of each hotspot

Bluevibe Manager (2/3)

Page 12: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Manager

User profiles for permission

marketing campaigns

Helpful tools

Business card creator (vcf)

Manual Push

Update Bluevibe Mobile

Theme

Bluevibe Manager (3/3)

Page 13: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Hotspot(bluetooth & wifi enabled smart mini-pc)

Bluevibe Manager(web-based management tool)

Bluevibe Mobile(mobile application for interactive services)

Bluevibe System

Page 14: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Java mobile application(based on Open Source Fire UI Engine)

More than 200 devices supported

The first and only mobile browser with Bluetooth Web Access

Interactive applicationspoll, trivia, games, downloads

Bluevibe Mobile

Page 15: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Mobile Web (xHTML) support Stay connected

Access to thousands of websites

Create your own mobile website

Free Access via Bluetooth

Bluevibe Mobile (xHTML)

Page 16: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Access to popular sites Flickr

Facebook

Wikipedia

Instant Messenger

(MSN, Yahoo, GTalk, etc)

Runs across platforms: Compatible with majority of mobile phones

not only PAN enabled mobiles

Bluevibe Mobile (WWW)

Page 17: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluetooth Communicationalternatively GPRS/3G/WiFi, for remote access

Add your own services to Bluevibe Browser on-the-fly

No need to repackage and redistribute the application

Fully Theme-able

Custom-made, branded application development

Bluevibe Mobile (Customization)

Page 18: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Made for Johnnie Walker

Took place at the major squares of Athens

Mobile application containing all public transit information send via Bluevibe

Through this application users could call a taxi or know the timetable of metro and bus lines

Examples - Don’t Drink and Drive

Page 19: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Seven Bluevibe Hotspots at key places

Mobile application send via Bluevibe

Flight Information provided real time

Retail shops presented

Alert system for announcements

Examples - Athens Airport

Page 20: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Provided by Bluevibe VAR in Ireland

Internet over Bluetooth and WiFi inside the bus

Passengers get a free service

System owner can add advertisements at the Bluevibe Mobile as a revenue stream

Examples - Bluetooth Internet

Page 21: Bluevibe presentation v2.2

ver. 2.2Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Science & Technology Park of Crete,

Heraklion, P.C. 71110

Crete, Greece

Tel: +30 2810 391940

Fax: +30 2810 391941

Web: http://www.cytech.gr/ - http://www.bluevibe.net/

E-mail: [email protected]

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