Embed Size (px)
Citation preview
Avatar Rights Re-visited: Real ID and Augmented Reality
Andres GuadamuzSCRIPT Centre, University of Edinburgh
1
Friday, 27 August 2010
The apology thing is getting stale...(give it up already!)
2
Friday, 27 August 2010
Do avatars dream of electric rights?
3
Friday, 27 August 2010
We’ve been here before...Hands off MY avatar! (R. Reynolds).
Intellectual Property Rights in Virtual Environments: Considering the Rights of Owners, Programmers and Virtual Avatars (W. Barfield).
Constructing Virtual Properties: What Do Avatars, Feedback and Exploits Have in Common?” (N. Gervassis).
Owned: Finding a Place for Virtual World Property Rights (T. Westbrook).
4
Friday, 27 August 2010
Some arguments
Copyright subsists on avatars, but whose copyright is it?
Sweat of the brow?
Natural property arguments (Locke).
Emotional investment.
5
Friday, 27 August 2010
The tyranny of the EULA
6
Friday, 27 August 2010
Blizzard’s EULA“4. Ownership.
A. All title, ownership rights and intellectual property rights in and to the Game and all copies thereof (including without limitation any titles, computer code, themes, objects, characters, character names, stories, dialog, catch phrases, locations, concepts, artwork, character inventories, structural or landscape designs, animations, sounds, musical compositions and recordings, audio-visual effects, storylines, character likenesses, methods of operation, moral rights, and any related documentation) are owned or licensed by Blizzard [...]”
7
Friday, 27 August 2010
Second Life
“3.2 You retain copyright and other intellectual property rights with respect to Content you create in Second Life, to the extent that you have such rights under applicable law. However, you must make certain representations and warranties, and provide certain license rights, forbearances and indemnification, to Linden Lab and to other users of Second Life.”
8
Friday, 27 August 2010
Avatars are locked in Virtual Worlds
9
Friday, 27 August 2010
Change is on the way
10
Real money value of virtual goods
Commercial value of avatars
Augmented reality
Personality tied to avatars
Friday, 27 August 2010
Real money value of virtual transactions (VERN)
11
0
2500
5000
7500
10000
2004 2005 2006 2007 2008 2009
USD (millions)
Friday, 27 August 2010
75% of respondents purchased virtual goods
12
Study by Venture Beat, http://bit.ly/95Cbq1
Friday, 27 August 2010
Assets held by avatars have commercial value
13
Friday, 27 August 2010
Augmented reality
14
Friday, 27 August 2010
Augmented reality
14
Friday, 27 August 2010
Augmented reality
14
Friday, 27 August 2010
Augmented reality
14
Friday, 27 August 2010
Augmented reality
14
Friday, 27 August 2010
Virtual worlds in the real world
15
Friday, 27 August 2010
Virtual worlds in the real world
15
Friday, 27 August 2010
Virtual worlds in the real world
15
Friday, 27 August 2010
Virtual worlds in the real world
15
Friday, 27 August 2010
Virtual worlds in the real world
15
Friday, 27 August 2010
Real ID
16
Blizzard proposed to tie a person’s real name with their avatar
Outrage!!!
Blizzard backed down
Friday, 27 August 2010
17
Friday, 27 August 2010
Character details available online
18
Friday, 27 August 2010
Data mining (who needs a hug?)
19
Friday, 27 August 2010
20
Mobile Armory in WoW
Friday, 27 August 2010
Blurring personality boundaries
21
Virtual worlds go mobile
Friday, 27 August 2010
What is virtual identity anyway?Hint: they are all the same character
22
Friday, 27 August 2010
Concluding...
23
Friday, 27 August 2010
Avatars unite!
24
Friday, 27 August 2010
