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Ecommerce Avatars
Ecommerce Avatars phenomenon and next gen internet marketing
Why this is relevant
Humans have already developed an agnostic behavior
towards virtual or real humans in web
Why this is relevant
Humans have already developed an agnostic behavior
towards virtual or real humans in web
and … emotionally connect to machines
Why this is relevant
Will your kids care whom they talk to
in 15 years time?
Why this is relevant
Artificial human or real human?
Why this is relevant
Artificial human or real human?
Maybe they care
Why this is relevant
My kids for sure won‘t
artificial human or real human
Why this is relevant
My kids for sure won‘t
artificial human or real human
… because they only remember times with both
Why is this relevant for us?
Social virtual celebrities and influencer
ARE CHANGING ecommerce
https://www.youtube.com/watch?v=K-hnbTqo6ko
Future?
Yes
Why is this relevant?
grow brands online
Why is this relevant?
grow brands online
reach more clients and build an emotional bond
Why is this relevant?
grow brands online
reach more clients and build an emotional bond
build a community of clients you touch emotionally
How do we know users like?
of global instragram users regularly talk to brands online
80%
Today
Her reach (Lil Miquela)
global followers
1.5m
Her reach (Lil Miquela)
1.5m
global followers
… and she just started her career in web
Her reach (Lil Miquela)
15m US$
influencer income from brand ads
Her reach (Lil Miquela)
15m US$
influencer income from brand ads
From millions of likes, followers, post shares
Her reach (Lil Miquela)
company valuation
150m US$
Her reach
1.5m 15m US$
valuation
150m US$
income from brand adsglobal followers
Lil‘s life
Lil…youtubes
Lil sings
Lil sings
https://www.youtube.com/watch?v=jsMc1nsx0Iw
Lil sings… and many people listen
Robot sings and people talk about
> 3,000 comments
Lil interviews real humans
https://www.youtube.com/watch?v=9-KhO0EqMg0
Lil kisses
https://www.youtube.com/watch?v=JuTowFf6B9I
Lil kisses … and many view it
> 25,000 views
https://www.youtube.com/watch?v=JuTowFf6B9I
What Watson says on Avatars
“The new gold, avatars are a tempting marketing Utopia which is worth millions of dollars.
Virtual characters are for business a begin of new era in which companies free from unpredictable personalities … “
Other avatar brew
Other avatar brew
Students
CGI
Other avatar brew
Other avatar brew
Other avatar brew
Why travel?
Principle works in all industries
digital brand and community building
Principle works in all industries
digital brand and community building
build emotional relationship with your clients
Principle works in all industries
digital brand and community building
build emotional relationships with your clients
customer life time value growth
Principle works in all industries
digital brand and community building
build emotional relationships with your clients
customer life time value growth
personalization of brand content
For Travel?
YES
For Travel?
YES
Travel is an extremely emotional product
What do consumers think?
54% of all UK consumers find virtual entities appealing on some level
Source: https://talkinginfluence.com/2019/04/10/
https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/
What do consumers think?
54% of all UK consumers find virtual entities appealing on some level
43% of all UK consumers think that in the next 10 years, virtual entities will be all around us
Source: https://talkinginfluence.com/2019/04/10/
https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/
For Travel?
YES
Source: https://talkinginfluence.com/2019/04/10/
https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/
Questions?
Let‘s talk!
Ecommerce Avatars Ecommerce Avatars Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why is this relevant for us? Foliennummer 11 Future? Why is this relevant? Why is this relevant? Why is this relevant? How do we know users like? Foliennummer 17 Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach Lil‘s life Lil…youtubes Lil sings Lil sings Lil sings… and many people listen Robot sings and people talk about Lil interviews real humans Lil kisses Lil kisses … and many view it What Watson says on Avatars Other avatar brew Other avatar brew Other avatar brew Other avatar brew Other avatar brew Why travel? Principle works in all industries Principle works in all industries Principle works in all industries Principle works in all industries For Travel? For Travel? What do consumers think? What do consumers think? For Travel? Questions?���Let‘s talk!
