Ecommerce Avatars - Peakwork Ecommerce Avatars. Ecommerce Avatars. phenomenon and next gen internet

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  • Ecommerce Avatars

  • Ecommerce Avatars phenomenon and next gen internet marketing

  • Why this is relevant

    Humans have already developed an agnostic behavior

    towards virtual or real humans in web

  • Why this is relevant

    Humans have already developed an agnostic behavior

    towards virtual or real humans in web

    and … emotionally connect to machines

  • Why this is relevant

    Will your kids care whom they talk to

    in 15 years time?

  • Why this is relevant

    Artificial human or real human?

  • Why this is relevant

    Artificial human or real human?

    Maybe they care

  • Why this is relevant

    My kids for sure won‘t

    artificial human or real human

  • Why this is relevant

    My kids for sure won‘t

    artificial human or real human

    … because they only remember times with both

  • Why is this relevant for us?

    Social virtual celebrities and influencer

    ARE CHANGING ecommerce

  • https://www.youtube.com/watch?v=K-hnbTqo6ko

  • Future?

    Yes

  • Why is this relevant?

    grow brands online

  • Why is this relevant?

    grow brands online

    reach more clients and build an emotional bond

  • Why is this relevant?

    grow brands online

    reach more clients and build an emotional bond

    build a community of clients you touch emotionally

  • How do we know users like?

  • of global instragram users regularly talk to brands online

    80%

    Today

  • Her reach (Lil Miquela)

    global followers

    1.5m

  • Her reach (Lil Miquela)

    1.5m

    global followers

    … and she just started her career in web

  • Her reach (Lil Miquela)

    15m US$

    influencer income from brand ads

  • Her reach (Lil Miquela)

    15m US$

    influencer income from brand ads

    From millions of likes, followers, post shares

  • Her reach (Lil Miquela)

    company valuation

    150m US$

  • Her reach

    1.5m 15m US$

    valuation

    150m US$

    income from brand adsglobal followers

  • Lil‘s life

  • Lil…youtubes

  • Lil sings

  • Lil sings

    https://www.youtube.com/watch?v=jsMc1nsx0Iw

  • Lil sings… and many people listen

  • Robot sings and people talk about

    > 3,000 comments

  • Lil interviews real humans

    https://www.youtube.com/watch?v=9-KhO0EqMg0

  • Lil kisses

    https://www.youtube.com/watch?v=JuTowFf6B9I

  • Lil kisses … and many view it

    > 25,000 views

    https://www.youtube.com/watch?v=JuTowFf6B9I

  • What Watson says on Avatars

    “The new gold, avatars are a tempting marketing Utopia which is worth millions of dollars.

    Virtual characters are for business a begin of new era in which companies free from unpredictable personalities … “

  • Other avatar brew

  • Other avatar brew

    Students

    CGI

  • Other avatar brew

  • Other avatar brew

  • Other avatar brew

  • Why travel?

  • Principle works in all industries

    digital brand and community building

  • Principle works in all industries

    digital brand and community building

    build emotional relationship with your clients

  • Principle works in all industries

    digital brand and community building

    build emotional relationships with your clients

    customer life time value growth

  • Principle works in all industries

    digital brand and community building

    build emotional relationships with your clients

    customer life time value growth

    personalization of brand content

  • For Travel?

    YES

  • For Travel?

    YES

    Travel is an extremely emotional product

  • What do consumers think?

    54% of all UK consumers find virtual entities appealing on some level

    Source: https://talkinginfluence.com/2019/04/10/

    https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/

  • What do consumers think?

    54% of all UK consumers find virtual entities appealing on some level

    43% of all UK consumers think that in the next 10 years, virtual entities will be all around us

    Source: https://talkinginfluence.com/2019/04/10/

    https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/

  • For Travel?

    YES

    Source: https://talkinginfluence.com/2019/04/10/

    https://talkinginfluence.com/2019/04/10/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/

  • Questions?

    Let‘s talk!

    Ecommerce Avatars Ecommerce Avatars Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why this is relevant Why is this relevant for us? Foliennummer 11 Future? Why is this relevant? Why is this relevant? Why is this relevant? How do we know users like? Foliennummer 17 Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach (Lil Miquela) Her reach Lil‘s life Lil…youtubes Lil sings Lil sings Lil sings… and many people listen Robot sings and people talk about Lil interviews real humans Lil kisses Lil kisses … and many view it What Watson says on Avatars Other avatar brew Other avatar brew Other avatar brew Other avatar brew Other avatar brew Why travel? Principle works in all industries Principle works in all industries Principle works in all industries Principle works in all industries For Travel? For Travel? What do consumers think? What do consumers think? For Travel? Questions?���Let‘s talk!