from the VBusiness Expo on 26 April 2008. An overview of the different approaches and challenges to researching online identity in social virtual worlds and online games
Text of Researching Avatars
1. Researching Avatars Aleks Krotoski University of Surrey, Guildford vBusiness Expo, Second Life 26 April 2008
2. Why?
Marketing
Who are your current customers and what makes them happy?
Who are your potential customers and what will convert them?
Research
What can we learn about the offline from the online?
