©TechTarget 1

IN

OUTSOURCING

A Guide to Navigating

the Wild World of

Content Providers

Ben Rubenstein

Session description

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Session type: Breakout*

So, you need some outside help on a big content project.

- The good news: There are many providers that promise quick, affordable, high-quality content.

- The bad news: Without research and planning, you risk creating more problems for your organization to solve.

I’ll outline key considerations for any content outsourcing project, from vendor evaluation to publishing workflows.

*Based on a real, active project

In this session, you will learn…

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How to choose a content provider that meets your

specific needs (and avoid paying for unnecessary

features)

How to set expectations for external contributors -

and internal stakeholders who control the budget

Tips for saving time and money as you scale

About Ben Rubenstein

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Senior Manager, Social Media +

Online Community

TechTarget

Previous Speaker – LavaCon

2013 + 2014

benrubenstein.net

@ben_rubenstein