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Copyright © Joe Gollner 2013 Joe Gollner Gnostyx Research Inc. [email protected] www.gollner.ca @joegollner

Breaking Bad Content (Lavacon 2013 J Gollner)

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Page 1: Breaking Bad Content (Lavacon 2013 J Gollner)

Copyright © Joe Gollner 2013

Joe Gollner

Gnostyx Research Inc.

[email protected]

www.gollner.ca

@joegollner

Page 2: Breaking Bad Content (Lavacon 2013 J Gollner)

A Little Too Into Halloween?

Page 3: Breaking Bad Content (Lavacon 2013 J Gollner)

Why Breaking Bad Content?

Page 4: Breaking Bad Content (Lavacon 2013 J Gollner)

From Humble Beginnings

Page 5: Breaking Bad Content (Lavacon 2013 J Gollner)

Let’s Talk a Little about UX Design

Page 6: Breaking Bad Content (Lavacon 2013 J Gollner)

And a Little about Management

Page 7: Breaking Bad Content (Lavacon 2013 J Gollner)

Totally Kafkaesque

Page 8: Breaking Bad Content (Lavacon 2013 J Gollner)

Get Excited about Quantification

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Build the Team

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Establish the Factory

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Respect the Process

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Emphasize Mobility

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Focus on Balance & Integration (BI)

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Heisenberg & the Uncertainty Principle

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Respect the Content

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Result: A Product that Sells Itself

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This is Not Easy: Integration is Hard

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Perhaps We Should Talk

Joe Gollner

Gnostyx Research

www.gnostyx.com

[email protected]

Twitter: @joegollner

Blog: The Content Philosopher

www.gollner.ca