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A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.
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UX for Content Strategistsand Technical Writers
What is User Research?
Patrick NeemanDirector of Product Design, Apptio
@usabilitycountswww.usabilitycounts.com
Troy ParkeAssociate UX Director, Disney
@uxhowwww.uxhow.com
@usabilitycounts
What is User Research?
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A Definition
The process of understanding the impact of design on an audience.” Mike Kuniavsky, Xerox PARC“
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The only way to find out if it really works is to test it.” Steve Krug, Author“
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What are some methods?
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Contextual Inquiry
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Provisional Personas
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Usability Testing
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Analytics
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Rich Personas
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Who’s doing it now?
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The Competencies of User Experience
User Researchand Analytics Understanding the
users through observations and
data
Content Strategy
Planning for the creation, delivery
and governance of usable content
Information Architecture
Organizing information in a
product or website in a usable way
InteractionDesign
Designing interactive behaviors with a specific focus on
their use
VisualDesign
Designing the visual qualities in an aesthetically pleasing way
Front End Development
Building the interactive behaviors
to be used by the end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
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User Researchand Analytics
Content Strategy
VisualDesign
Front End Development
Researcher
Information Architecture
InteractionDesign
@usabilitycounts @uxhow #lavacon
User Researchand Analytics
Content Strategy
Information Architecture
InteractionDesign
VisualDesign
Front End Development
Interaction Designer
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How to get involved in the process?
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Just do it.
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Recommended Resources
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Don’t Make Me Think Steve Krug
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User Research on Twitter• Jared Spool — @jmspool @UIE • Jonathan Colman — @jcolman • Alan Cooper — @MrAlanCooper
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Exercise
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Travel Website: Contextual InquiryDevelop three provisional personas based on information supplied by Troy and Patrick.
• Who are they? • What do they want?
• How they would do it? • Why would they do it?
