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@Fellyph
• Freelancer Front-End
engineer
• Have worked with WordPress since 2008
• WordCamp São Paulo
Organiser
Brazilian community
• 5 WordCamps in 2016
• Facebook community
22.000 members
• 1057 users on Brazilian Slack
3
Blog + Marketplace
• Generate traffic + sales
• Maintain Elo7 presence in the customer’s life
• Spread the culture of handmade
• products
6
Past
• Without mobile support • Slow pages • No SEO optimisation • Many unnecessary plugins installed • No communication between IT Team and Marketing Team
7
SEO META 1 click
https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc 9
Images
• Images are responsible for a lot of traffic, you should care about this.
• Don’t forget to use the ALT attribute
18
ALT’s and titles help, but…
We should look for more points:
• Are the images related to the content? • Is the content original? • Don’t use files like DSC98932.jpg • Use the images in a correct size • Use optimize Image tools(ImageOptim, JPEGMini e
PunyPNG)19
schema.org
• It is a technique to classify the content for search engines • With schema.org we have a group of content to identify
different types of content
20https://schema.org/docs/full.html
schema.org + WordPress
• With schema.org we have different groups to classify our content
• For example, A group that we used was CreativeWorks > Article > BlogPosting
21
Validating your schema.org
23https://developers.google.com/structured-data/testing-tool/
Facebook debugger
https://developers.facebook.com/tools/debug/ 25
Recap
Titles, description, keywords
26
Headers
Images
schema.org
Read the code
Monitoring
Webmaster tools
• Analyse the data structure • Look at the Search Analytics • Watch and fix the errors
27
Past x Present
• Without mobile support • Slow pages • without SEO optimisation • Many unnecessary plugins • Without communication between
IT Team and Marketing Team
28
• Mobile Support • optimised pages • SEO optimisation • Just use the necessary plugins • Good Communication between IT
Team and Marketing Team