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WordCamp Phoenix. February 25, 2012 Top 10 WordPress Best Practices for Realtors & Real Estate Websites Jay Thompson PhoenixRealEstateGuy.com @PhxREguy

WordCamp Phoenix 2012

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10 Tips for getting the most from your real estate (or any small business) WordPress blog. Presented at WordCamp Phoenix. Chandler, AZ on February 25, 2012.

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Page 1: WordCamp Phoenix 2012

WordCamp Phoenix. February 25, 2012

Top 10 WordPress Best Practices for Realtors & Real Estate Websites

Jay Thompson PhoenixRealEstateGuy.com @PhxREguy

Page 2: WordCamp Phoenix 2012

#10 Define Your Goal

✤ Good

✤ X home search registrations / month

✤ X newsletter subscriptions / month

✤ X% increase in Y over Z time period

✤ Bad

✤ More visitors

✤ Commission checks

CC Licensed. matsukawa on Flickr

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#9 Forget the Design. For Now.

Crappy design can be effective.

CC Licensed badjonni on Flickr

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#9 Forget the Design. For Now.

Crappy design can be... crappy.

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#9 Forget the Design. For Now.

Great design can be effective.

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#9 Forget the Design. For Now.

Great design can be... crappy.

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#8 Use an Editorial Calendar

✤ http://wordpress.org/extend/plugins/editorial-calendar/

✤ or Google “WordPress Editorial Calendar”

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#7 Go Small, or Go Home

✤ My Biggest Mistake...✤ Being the PHOENIX Real Estate Guy

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#7 Go Small, or Go Home

✤ I should have done...✤ Subdivisions, MPC’s, niche markets

366

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#6 Comment and Link OUT

✤ Create accounts at:

✤ Disqus

✤ Intense Debate

✤ LiveFyre

✤ Wordpress.com

✤ Blogger

✤ Link OUT to “get discovered”

✤ To other Real Estate sites

✤ Including “The Competition”

Page 15: WordCamp Phoenix 2012

#5 Don’t Be Afraid to Fail

http://www.youtube.com/watch?v=wNJGtjd00VU

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#4 Write. A Lot.

✤ Content is critical.

✤ Well, good content is critical...

✤ Bad content is... bad.

Image CC Licensed sami73 on Flickr

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#3 Calls to Action are Everything

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#2 Test, Tweak, Retest

✤ Google “WordPress A/B Testing” (or Split Testing)

✤ MaxA/B

✤ A/B Test for WordPress

✤ Headline Split Tester

✤ WordPress Split Test Optimizer ($)

✤ Try changing:

✤ Words, locations, colors, phrases, titles

A/B

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#1 Get an Effective Home Search

✤ Indexable vs. Framed

✤ User friendliness

✤ Multiple solutions

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Real Estate Themes & Plugins

✤ Plugins

✤ Real Estate Chart of the Day

✤ Simple Real Estate Pack

✤ Great Real Estate

✤ Firestorm Real Estate Plugin

✤ Themes

✤ AgentPress (StudioPress)

✤ ElegantEstate (Elegant)

✤ Estate (Woo Themes)

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CC LicensedStephan Baudy on Flickr

Jay Thompson@PhxREguy

PhoenixRealEstateGuy.com