Wordcamp 2012 Presentation

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IS THIS RELATIONSHIP RIGHT FOR YOU? - Tools and Methods for Evaluating Relationships

Text of Wordcamp 2012 Presentation

  • 1.IS THISRELATIONSHIPRIGHT FOR YOU?Tools and Methodsfor EvaluatingRelationshipsGlenn Walker@walkergv

2. WHO ARE YOUANYWAY Partner @ Local DigitalMarketing Agency A Developer and WebDesigner (Wordpress -Yeah!) My specialties are PaidOnline Marketing andAnalysis Fond of NumberCrunching 3. HOOUSEKEEPING &FORMALITIES Not very Wordpressy No Live Coding http://tikodigital.com/blog Philosophy 4. HEALTHYRELATIONSHIPSREQUIRES GIVEAND TAKE. 5. YOU ARE A GIVER A CARING NURTURER 6. RELATIONSHIPS WITH READERS@walkergv 7. GIVE LOVE TO RECEIVELOVE @walkergv 8. WHAT RELATIONSHIP DO YOU WANT?100 Friends80 Followers3 FollowersSmall Niche Blogger7 Followers67 ThousandFollowers INFLUENCER! @walkergv 9. IM A GIVER, A CARINGNURTURER 10. WAYS TO ANALYZE CONTENT SUCCESS COUNT SOCIAL SHARES (GOOD) QUALITY OF SOCIAL SHARES(BETTER) Large Engaged Audience Gets Retweets NUMBER OF BACKLINKS ( MORELATER ) COMPARE YOURSELF TO OTHERS FACEBOOK IS SOCIAL (BIG BUTCLOSED) TWITTER IS MEDIA AND OPEN ( FOR @walkergvNOW ) 11. TOPSY.COM QUICK WAYTO EVALUATE TWITTER SHARES BIG FOLLOWER COUNTS Following More than they are followed. REAL PERSON 100 Followers OWNER OF PPC ASSOCIATES Respected Well Known Guy & Good Audience ME! 136 Followers (yeah me!) REAL PERSON 36 Followers MY FRIEND TODD Works at PPC Associates Does have 5000K Followers Highly engaged @walkergv 12. HONEST SELF EXAMINATION ENGAGED FEW PEOPLE OUTSIDETHE COMPANY (PPC ASSOCIATES) NO RETWEETS, FEW TWEETS FROMINFLUENCERS* LOOKED LIKE I GOT SOME LOVE BUT NOTMUCH CONTENT WAS NOT THAT SUCCESSFUL @walkergv 13. WE ALL WANT MORE LOVE 14. Y U GET SO MUCH LOVE? THERESA BAIOCCO 51 TWEETS 30 LIKES 27 PLUSSESSSES 10 INSHARES TWEETED BY @Bryan Eisenberg (24K) World Leader in CRO @walkergv 15. WHATS SHE GOT ANYWAY? BETTER HEADLINE POPULAR INDUSTRY TERM Conversion RateOptimization TOP 10 STYLE 3 Things That LOTS OF ATTRACTIVE VISUALS YOUTUBE VIDEO SCREEN SHOTS CONVERSATIONAL TONE IN WRITINGNext, configure those goals in analytics so you can measure the completion rate. Most people who have installed analytics have not configured their goals. HaveIll wait. you?- If not, do that now.-@walkergv 16. RIGHT FROM HER ARTICLE,ARGHHH DEFINE KEY PERFORMANCE INDICATORS FIGURE OUT WHATS PREVENTING PEOPLEFROM DOING (X) ON YOUR SITE TEST FOR IMPROVEMENTTERESA, Y U SO SMART? @walkergv 17. WHY TWITTER IS AWESOME@walkergv 18. ENVY ISNT ALWAYS BAD 19. BOOK RECOMMENDATION@walkergv 20. TAKE ANOTHER KICK AT THE CAT@walkergv 21. DONT BE INSANE. CHANGE AND ADJUST BETTER HEADLINE POPULAR INDUSTRY TERM PPC (Pay Per Click) TOP 10 STYLE (Steal Like an Artist) ATTRACTIVE VISUALS Friendly Shot of My Dog (Lilly is so cute!) Charts and Graphs CONVERSATIONAL WRITING TONESay you owned a small pet store, and you wanted to expand into pet grooming. You found out from a reliable friend in the pet-grooming business the next town over that she advertises using local pay-per-click ads. It just so happens that a groomer friend is looking for a weekend job to pay some bills, and you wouldnt mind making a few extra bucks, especially since your store is already open from 8am-4pm on weekends. @walkergv 22. MORE SHARES (GOOD)POST1POST2@walkergv 23. BACK TO TOPSY.COM MORE ENGAGEMENT (Better!)ME! 136 Followers (yeah me!)Image Minded 3K FollowersReal PersonBlue train (7.2K Followers)Real PersonOwner of PPC Associates (5KFollowers)Real PersonLyena Solomon (2.3K Followers)Real PersonKent Lewis (36.6K Followers)David Szetela (62.1K Followers)TODD (6K Followers)@walkergv 24. HONEST SELF EXAMINATION 4X MORE FB LIKES and INSHARES TWEETS FROM INFLUENCERS OUTSIDECOMPANY COMPLIMENTS FROM FRIENDS (EGO STROKE!) CONTENT WAS INCREMENTALLY BETTERENGAGED TERESA, I AM COMING FOR YOU! (IN A NICEWAY)@walkergv 25. RELATIONSHI PSAREHARD WORK 26. JUDGEMENT IS EASY! 27. GOOD ANALYSIS DEFINE YOUR GOAL(I WANT MORE PROPLE TO ENGAGE MYCONTENT) FIGURE OUT WHAT YOU WANT?(I WANT TO SHARE MY IDEAS ON WEBDESIGN) FIND OTHERS WHO DO IT WELL(PICK A MARK AND STEAL)@walkergv 28. THE MARK @walkergv 29. NOTE: DONT PUT A BULLSEYE ON ANOTHERMANS WIFE. IM OLD SCHOOL LIKE THAT @walkergv 30. WHY PAPER LEAF? THEY SEEM TO DO IT WELL TALK ABOUT MANY OF THE THINGS I WANT TOTALK ABOUT (DESIGN WEB & OTHERWISE) PASS THE SNIFF TEST (HAVE TO STARTSOMEWHERE)@walkergv 31. GATHER INFORMATION (LOTS OFIT) 32. YOU COULD BROWSE EVERY PAGE,OBSERVE AND TAKE NOTES.@walkergv 33. USEFUL FACT: COMPUTERS ARE REALLYGOOD AT GATHERING AND PROCESSING DATA. @walkergv 34. FREE TOOLS FORSPIDERING SCREAMING FROG SEO SPIDER (FREE & PRO VERSIONS) (WIN, MAC AND LINUX JAVA) LINK SLEUTH XENU (FREE BUT LESS FRIENDLY) INTEGRITY FOR MAC (DUNNO NOT MY BAG)@walkergv 35. @walkergv 36. @walkergv 37. WHAT DO WE HAVE HERE?A LIST OF 262 PAPER LEAFS BLOG POSTS @walkergv 38. COLLECT ALL THE LITTLE BITS 39. WORK SMARTER NOTHARDER MICROSOFT EXCEL SEO TOOLS FOR EXCEL (FREE ADD-IN)@walkergv 40. COLLECT SOCIAL SHARES BUILT IN FUNCTIONS - FTW =FacebookLikes([URL]) =TwitterCount([URL]) =GooglePlusCount([URL]) @walkergv 41. SORRY 42. ADVANCED SCRAPINGUSE XPATH TO PLUCKINFORMATION RIGHT OFF THEPAGES. USE JSONPATH TO@walkergv PARSE RESPONSES FROM APIS 43. XPATH WTF!!! A QUERY LANGUAGE FOR SELECTING THENODES OF AN XML DOCUMENT IT WORKS ON (X)HTML LIKE WEB PAGES! SEO TOOLS FUNCTION =XPathOnUrl([URL], XPATH) YOU CAN ASK FOR CONTENT OFF A WEB PAGE COMMENTS POSTING DATES@walkergv 44. @walkergv 45. ITS PRETTY LOGICALPAGE HTMLXPATH

September 24, 2012//div[@class=date]

3 Responses//*[@id="comments"]@walkergv 46. JSONPATH TO PARSE THE API RESPONSE HUH? APPLICATION PROGRAMMING INTERFACE (API) ALLOWS COMPUTERS TO TALK TO EACHOTHER IN A STANDARD WAY. MANY DIFFERENT SPECS SOME VERYCOMPLEX WE ARE USING REALLY SIMPLE ONE! CALL A URL GET TEXT DOCUMENT FORMATTEDA PARTICULAR WAY (JSON) @walkergv 47. SIMPLE ONE SEO TOOLS FUNCTION IN EXCEL=JSONPathOnUrl( [URL], JSONPTH) The JSON PATH WE USED WAS - $.count RESULT WAS 27 @walkergv 48. OWNS ALL THE LITTLE BITS 49. @walkergv 50. WHAT DO WE HAVEHERE? A LIST OF 262 PAPER LEAFS BLOG POSTS WE HAVE THE SOCIAL OUTCOMES OFPOSTS FOR OVER 3 YEARS! (3 YEARS OF B,S and T) WHAT WORKED FOR PAPER LEAF WHAT WE WILL STEAL LIKE AN ARTIST@walkergv 51. YOU COULD DO THIS FOR SEVERAL SITES YOUADMIRE @walkergv 52. CHISEL AWAY THE STONE SO THE SCULPTUREWITHIN THE ROCKIS REVEALED 53. @walkergv 54. 8 0 2 4 6 1012 Aug Sep Oct2009 Nov DecJan Feb Mar Apr MayJun2010 Jul Aug Sep Oct Nov DecJan Feb Mar Apr May TO?Jun2011 Jul Aug Sep Paper Leaf Posts Per Month Oct Nov DecJan Feb Mar Apr May2012Jun Jul Aug Sep OctWHAT HAVE THEY BEEN UP 55. LOOK AT THE DATA A NEW WAYPaper Leaf Social SharesTwitter Google Plus Facebook 1000900800NOTE: JAN 20107006005004003002001000NovNovNov Jan JanAug JanAugAugAugAprMarAprMayMarAprMayMarMaySepFebSepDecFebSepFebSepDecDecJulJulJul Jun Jun JunOctOctOctOct2009 201020112012@walkergv 56. FILTER TO FIND MOREJUST TWEETS @walkergv 57. @walkergv 58. MOST POPULAR POSTS ONTWITTER Color Theory Quick Reference Poster How to Kern Properly: Essential Tips &Resources Elements of Design Quick Reference Sheet The Designers Most Important Skill@walkergv 59. LOOK TO THE BRIGHT SPOTSFb Likes Google+ Tweets Comments External Links 63014246 64843@walkergv 60. FIND OUT WHY ITS POPULAR 61. FIND OUT WHO TWEETED - TOPSY@walkergv 62. COMMENTS & POSTBACKS @walkergv 63. HOW TO FIND OUT WHO LINKED TO YOUR CONTENT GOOGLE QUERY (link:www.paper-leaf.com) -Sample GOOGLE WEBMASTER TOOLS BING WEBMASTER TOOLS (SHOCKINGLYGOOD) GOOGLE ANALYTICS (referral traffic) COMMERCIAL PRODUCTS AHREFS.COM (MY FAVORITE) MAJESTIC SEO SEOMOZ OPEN SITE EXPLORER(FREE - 30 day Trial!)@walkergv 64. WHY WAS CT POSTERPOPULAR? TIME, TALENT AND CAPITAL PICKED UP BY SEVERAL HIGH PROFILEBLOGS webdesignledger.com speckyboy.com TWEETED BY SEVERAL INFLUENTIALPEOPLE - LIKE @walkergv 65. MAKE AND SHARE YOUR OWNBRIGHT SPOTS 66. DO WHAT WORKS@walkergv 67. 0 50100150200250300 Aug Sep Oct2009 Nov DecJan Feb Mar Apr MayJun2010 Jul Aug Sep Oct Nov DecJan FebTotal Mar Apr MayJun2011 Jul@walkergv AugPaper Leaf Social Shares Sep Oct Nov DecJan Feb Mar Apr May2012Jun SEE... IT WORKS Jul Aug Sep Oct 68. FACT: REAL PEOPLE SHARE CONTENTAND YOU KNOW WHO THEY ARE@walkergv 69. IDEA: TELL THEM ABOUT IT@walkergv 70. HELP WHAT WORKS@paweltkaczyk YOU LIKED MY LAST POSTTHOUGHT YOU MIGHT LIKE MY NEW ONEhttp://paper-leaf.com/awesome-poster@walkergv 71. HELP WHAT WORKSDEAR WEB DESIGN LEDGER,YOU LIKED MY LAST POSTER THOUGHT YOUMIGHT LIKE MY NEWEST POSTER ON DESIGN.http://paper-leaf.com/awesome-posterTHANKSJeff @walkergv 72. TAKE AWAYS 73. @walkergv 74. @walkergv 75. @walkergv 76. @walkergv 77. Early to bed, early to rise.Work like hell andadvertise! - TedTurner @walkergv 78. @walkergv 79. @walkergv