WordCamp Dayton 2015

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  • WORDPRESS FOR SCHOOLS

    HOW WE SAVED TAXPAYER DOLLARS (AND YOU CAN TOO)

    WordCamp Dayton March 21, 2015

  • WHO AM I? CAMERON BARRETT

    Sr. Manager of Web Site Technology Newark Public Schools

    Blogging since 1997 (Really)

  • CamWorld circa 1998-99

  • Sorry!

  • WHO? OLD SKOOL WEB GUY

    BUILDING OPEN SOURCE COMMUNITY IN ENTERPRISE COMPANIES

  • WHAT? BUILT SITES FOR

  • SADLY NONE OF THEM ON WORDPRESS

  • circa 2004 A young kid named Matt

  • BUT THEN DRUPAL DEV WAS HELLA EXPENSIVE

  • .NET EVEN MORE DEAR LORD, WHAT A NIGHTMARE

  • REAL EXAMPLE 6 mos, 4 Devs, $1M Spent COMMUNITY SITE FOR

    ARMY BOARD OF GENERALS

  • REAL EXAMPLE 6 MONTHS, $1M SPENT COMMUNITY SITE FOR

    ARMY BOARD OF GENERALS

  • ARRRGH!

  • WAIT BUT WHAT ABOUT SCHOOLS?

  • ONE MOMENT JUST A TEENY BIT MORE ABOUT ME

  • TEACHING FAMILY I GREW UP IN PLACES LIKE THIS Parents were D.O.D.D.S. teachers

    Pago Pago, American Samoa

  • TEACHING FAMILY I GREW UP IN PLACES LIKE THIS Parents were D.O.D.D.S. teachers

    North Yorkshire, England

  • I CARE ABOUT OUR SCHOOLS

    But Im not a teacher, Im a technologist

    So, I decided to use my skills for the greater good and fix the web site technology problems in our public

    schools once and for all.

  • 14,000+ PUBLIC SCHOOL DISTRICTS IN U.S.

    THEY ALL HAVE WEB

    SITES

  • CORRECTION!

    crappy THEY ALL

    HAVE

    WEB SITES

  • Crappy, they all look like this

  • WTF! Flash

  • WHY? NOT THE SCHOOLS FAULT

    SCHOOLS ARE BEING SOLD CRAPPY,

    CLOSED-SOURCE, VENDOR-CONTROLLED, HORRIBLE, BARELY-

    WORKING, CONFUSING UI, SaaS SOLUTIONS

  • WHICH LEADS TO SCHOOL WEB SITES THAT ARE:

    NOT UPDATED FREQUENTLY ENOUGH Not updated because Its too hard

    Bad templates Bad Design

    Bad clip-art Mania (Ahem, MS Word) Confusing Navigation and IA

  • TECHNOLOGISTS IN SCHOOLS SAY

    This vendor solution is closed-source. I could fix these issues easily but

    I dont have access to the source code!

  • A WORD ON TAXES Bear with me here

    Federal E-Rate dollars

    Monthly fees on your phone bill USF FCC E-Rate

    E-Rate is used to pay for technology in schools (its FREE money for schools)

  • A WORD ON TAXES USF FCC E-Rate

  • A WORD ON TAXES This E-Rate money is going away in

    2015-16 fiscal year! Which means school web sites will need

    to be paid for by taxpayer dollars

    YOUR TAXPAYER DOLLARS The vendors will need to either become way, way cheaper (not likely) or schools

    will need to find less expensive solutions (likely).

  • THE SOLUTION

    Migrate school web sites to WordPress

  • THE SOLUTION

    Get local technologists involved in a Technology Committee who can make recommendations to the school board

    and superintendent.

    Fire your vendors! They are collecting taxpayer dollars and delivering a bad product/service.

  • CASE STUDY Newark Public Schools

    40,000 students, 75 Web Sites

    WordPress Multisite (Launched Aug 29, 2014 Wahoo!)

  • CASE STUDY Newark Public Schools

    Up-front Development Cost

    $30,240

  • CASE STUDY Newark Public Schools

    WP Development We used these awesome guys

  • CASE STUDY Newark Public Schools

    Dedicated Server Hosting Cost

    $14,400 10 million PageViews/yr

    Across 75 sites

  • CASE STUDY Newark Public Schools

    Hosting We used this awesome company

  • CASE STUDY Newark Public Schools

    Year Two Dedicated Server Hosting Cost

    $7,200 10 million PageViews/yr

    Across 75 sites

  • CASE STUDY Newark Public Schools

    Content Migration

    $9,000 /plugins/schoolwires-importer.php

    30,000 Pages, 100,000+ Media assets

    (images, PDF files, etc.)

  • CASE STUDY Newark Public Schools

    Year One Cost

    $64,400 Proprietary Vendor SaaS Solution

    $59,024 per year

  • CASE STUDY Newark Public Schools

    Year Two Cost

    $14,400 Proprietary Vendor SaaS Solution

    $59,024 per year

  • CASE STUDY Newark Public Schools

    Five-Year Savings of

    $158,720

  • HOW MUCH? WordPress Saves us money!!!

    I havent actually done the math for 14,000+ school districts but its easily:

    $many millions

  • HOW MUCH? Which can then be used for

    Giving raises to teachers Urban after-school programs

    Restoring Arts & Drama Pre-K Programs

  • Fresh, Modern, Responsive Design

  • Fresh, Modern, Responsive Design

  • New School Sites, Too! (Where Shaq went to High School)

  • Not Just Newark Granite Schools (School District in Utah): 92 Schools

  • Not Just Newark Granite Schools (School District in Utah): 92 Schools

  • Not Just Newark Montclair, NJ High School (Rest of District in 2015)

  • Mobile App! Powered by WordPress (with AppPresser)

  • Mobile App! Push Notifications directly to smartphones

  • Saving $$$$$$$$$ Native iOS/Android development for a Public Schools mobile app is

    cost-prohibitive.

    With AppPresser, we can do the dev in-house for less than $1000

  • WordPress as an Application Framework

    This book!

  • What this means is: You can develop your own apps and 3rd-party connections

    The power of enterprise systems with the freedom of open source

  • 3rd Party Data Services & Apps

  • NOW WHAT?

    http://k12presser.com

    Now signing up districts for migration summer of 2015

    14,000+ Public School Districts will have access to a free, open source, web site management solution built on top of WordPress

    WordPress for Schools Service Company

  • AND THEN Fire the vendors!

  • SUPPORT Schools need technology help

    Help migrate your school district to WordPress, volunteer to help train the staff on the Admin, fix design template problems, add

    functionality, etc.

    Stop paying expensive vendors

  • Q&A Let me have it

    I will also be available tomorrow for more involved Q&A

  • THANKS! Contact Info

    CAMERON BARRETT Sr. Manager of Web Site Technology

    Newark Public Schools

    cbarrett@nps.k12.nj.us cameron@barrett.org

    @camworld