Using Social Media EffectivelyBy: Mike Baker

Real Time Web Marketing

What we will cover today -

1. Define social media marketing (SMM)

2. Why you should care about SMM

3. Common uses for SMM in business

4. Mistakes I see businesses make

5. 5 Tips for more effective SMM

Defining Internet (online) Marketing

“ The process of promoting a brand, products or services over the Internet.” (searchenginejournal.com)

Defining Social Media …

“Includes websites & applications that enable users to create and share content or to participate in social networking.” (Google Universal Search Result)

Popular Social Media Platforms …

Facebook ( > 1.7 Billion)

YouTube ( ~ 1 Billion)

Twitter (317 Million)

LinkedIn ( > 450 Million)

Instagram (500 Million)

(statista.com as of Nov 2016)

Why you should care about social media 78% of U.S. Pop now has at least 1 social profile

Worldwide expected to grow to 2.5 billion by 2018 (business2community.com & statista.com)

Your competitors are most likely already there

If they are not there, you have an advantage

It is an agile & dynamic platform that can be tapped into in a moments notice

Why you should care about social media

Average person spends 90 min a day staring at their smartphone (mobilestatistcs.com)

Popular apps on smartphones are:

Facebook, YouTube, Instagram, Twitter

Google search & Yelp! (to find businesses, specials)

Check-ins are popular on FB, 4Square, Yelp!

Is SMM effective for business?

60% of businesses that use social media show some trackable direct impact

(graphic & stats from: business2community.com & statista.com)

Common uses for social media in biz

To expand reach / Increase exposure

Increase traffic / Improve search rank

Increase brand recognition

Lead generation / list building

Improve sales / Increase awareness

Success on Social Media is not …

MagicAutomaticSelf-PerpetuatingGuaranteed

Mistakes I see business owners make

# 1 – Being anti-social

# 4 – Purchasing likes / follows

# 3 – Not knowing their market

# 2 – Not being consistent

5 Tips for more effective SMM

Learn how to write for each platform

Build followings w/ inspirational quotes, helpful advice, or social cause

Use tools like Hootsuite to manage

Keep learning (e.g. socialmediaexaminer.com)

Use video, images & graphics often

Mike Baker 6 Reasons Seriesbit.ly/6ReasonsWCOC

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Thank you!