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Tweet Success: How to Write Across Media (and Social Media) Effectively

Tweet Success: Writing Across Media and Social Media Effectively

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The basics of good writing make it easy to write across media and social media effectively. This presentation reviews some of those basics, and looks at the time needed to complete the writing process.

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Page 1: Tweet Success: Writing Across Media and Social Media Effectively

Tweet Success: How to Write Across Media (and Social Media) Effectively

Page 2: Tweet Success: Writing Across Media and Social Media Effectively

Previous Presentation For IABC Fort WorthAvailable at: www.slideshare.net/klcolley

UCD 2012-Tweet Success

Page 3: Tweet Success: Writing Across Media and Social Media Effectively

What is good writing? Precise

“The difference between the right word and the nearly right word is the same as that between lightning and lightning bug.”

Mark Twain

UCD 2012-Tweet Success

Page 4: Tweet Success: Writing Across Media and Social Media Effectively

Good writing is focused

UCD 2012-Tweet Success

Page 5: Tweet Success: Writing Across Media and Social Media Effectively

Good writing is concise• Writing long takes

very little time• Writing short, or

concisely, takes longer

• Good writing fits into the smallest box

UCD 2012-Tweet Success

Page 6: Tweet Success: Writing Across Media and Social Media Effectively

Good writing is detailed

Big picture

Details

UCD 2012-Tweet Success

Page 7: Tweet Success: Writing Across Media and Social Media Effectively

Good writing is active

UCD 2012-Tweet Success

Page 8: Tweet Success: Writing Across Media and Social Media Effectively

Good writing is consistent

UCD 2012-Tweet Success

Page 9: Tweet Success: Writing Across Media and Social Media Effectively

Good writing is orderly

UCD 2012-Tweet Success

Page 10: Tweet Success: Writing Across Media and Social Media Effectively

Good writing is a process

4Revising

2Writing

3Editing

5Editing again

6Revising

again

7Evaluating

1Pre-writing

UCD 2012-Tweet Success

Page 11: Tweet Success: Writing Across Media and Social Media Effectively

Good writing equals Tweet Success

UCD 2012-Tweet Success

Page 12: Tweet Success: Writing Across Media and Social Media Effectively

Find this presentation and others: www.slideshare.net/klcolley

Tweet SuccessFollow me @kaycolley

Dr. Kay L. Colley

UCD 2012-Tweet Success