Employ Social Media…

just not like B2C

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Develop &

Distribute Content…

- Jonah PerettiBuzzFeed Founder

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Begin With The End In Mind-Stephen Covey

First examine your overall marketing strategy…• Which form of marketing best suits marketing of your products or services? Display, voice,

video?

• Should you target key decision makers or tailor your social media campaign to all influencers?

• Where in the buying process does social fit best?

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Follow the Trend…

Certain platforms lend themselves more to B2B than B2C… the most popular platforms that work for B2C don't get the same results in B2B• 29% of marketers found Facebook to be effective in their marketing.*

• 72% of B2B marketers expect to make more use of LinkedIn*

• 57% of B2B marketers plan to increase marketing with Google+ *

• 71% of B2B marketers say they intend to increase their use of blogging.*

(*Social Media Social Media Report, 2013)B2B Copywrting & Consulting 5

Choose Your Trend Carefully…

More people use Facebook and Twitter

BUT…

LinkedIn is 300% more

effective!

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Sylvia Jensen,

Director of EMEA Marketing Eloqua

Collect Market Intelligence to “Enhance” Engagement

• What keeps prospects/customers up at night?

• Likes

• Dislikes

• Emerging trends

• Blogging is probably the best means of gaining this type of market intelligence.

• What language do prospects use?B2B Copywrting & Consulting 7

Social MediaMaintenance

Realize benefits by investing as little as 6 hours/week.

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Selective Social Media Works with B2B

• Distribute content… tailored to decision makers & influencers

• Don’t think B2C… publish where B2B prospects gather

• Collect social media “intel” to engage with “informed" content

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Why B2B Businesses Should Exploit Social Media NOW

• The media have changed, but marketing fundamentals

haven't.

• Businesses still need to build brand, generate leads &

engage customers.

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Social Media Works

It’s that S.I.M.P.L.E.

Call Alex Milo @ 256-886-4684 to Find Out More About How to Effectively Employ Social Media For B2B

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This presentation was created by:

Alex MiloB2B Copywriter & Consultant

“Helping generate leads for transportation & logistics companies”

Alex is a professional B2B copywriter and is certified in SEO copywriting. He spends his time

consulting and writing B2B marketing content helping transportation and logistics companies develop

and implement their social media strategies.

He's also a certified professional logistician. He has over 25 years of transportation and logistics

experience, having worked in operational, customer service, and business development positions.

Connect with Alex on:

LinkedInGoogle+www.b2bcopywriting-alexmilo.com

ABOUT