How to Use Social Media Effectively During A Crisis

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Here are some tips in how to use social media effectively during a crisis


  • 1.Social Media: Communication for a Crisis
    How to use social media effectively during a crisis
    Victoria Edwards
    SEO/Social Media Specialist

2. How to Get Information to Stakeholders?
Email - Limitations imposed by admin or software
Text - Limited by how many you can text at onetime and overage charges
Website - Takes too long to format, create and implement updates to a site.
3. What IS Social Media?
Web-based technologies to broadcast media monologues into social media dialogues Wikipedia
4. What Isnt Social Media?
The ONLY communication tool
A tool you implement during a crisis Start the work before the crisis
5. How to Start Social Media?
Create pages and profiles in selected social spheres
Engage, engage, engage
Promote these social media profiles in:
Add in contact signature
6. Old Rules Still Apply
Remember, we may live in a new world (WEB 2.0,) but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action. The engage and encourage strategy is just another means of achieving the same objective.
- FardJohnmar, M.A.
7. Examples: U.S. Airways Flight 1549
8. Example: Hawaii Tsunami of Feb 2010
9. What Social Media IS!
Distributed Reporting
Spans Across Time All Zones
Instant Publishing
Truth in Reporting
10. Nothing That You Haven't Done Before
Have a Plan & Strategy
Build Your Community and Engage Before an Event
Educate Your Community
11. Where You Can Find Me