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Social Media Workshop - #ShababShare

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What can I do on Twitter?

You can write your thoughts

Share news

Or simply write how you feel

Who is listening ?

If no one is following you,

Your message gets lost!

When you start using Twitter,

Your followers will be “0”

At the beginning, it’s frustrating,

But normal

Twitter Terminology

Talk to someone!

If you put the “@username” before the message, this user will see your message amongst all the

others, it will get their attention.

Twitter Terminology

They are listening to YOU!

Messages to other users with “@username” are public, and everyone who follows both YOU and

@username can read it.

So make sure you are writing something that can be public

Twitter Terminology

It can be PRIVATE

Twitter is also a place where you can exchange private messages (called “DM” or Direct Message) with other users.

If you use a Smartphone it can be a great replacement of SMS

Twitter Terminology

RT Re-Tweet others

This is sharing, or giving credit to other people’s tweets

By doing this you are forwarding their message to your followers

Twitter Terminology

Shortening Links

Bit.ly

Tinyurl.com

Tiny.cc

3rd Party Applications

These are the most popular 3rd party applications

Tweetdeck

Hootsuite

Principles of Tweeting

• Build new relationships

visibility + credibility = profitability

(can be seen as voyeurism)

• Market Research

• Take time to understand Twitter etiquette

• Have a strategy

• Listen first – then engage

• Promote your blog

• Tell people you are on Twitter

Principles of Tweeting

• Ask Questions and Provide an Answer

• Share News and Links

• Give Compliments

• RT Generously

• Recommend Others

Principles of Tweeting

• Explain Yourself

• Help Others

• Market Yourself

• Use Insightful Sayings/Quotes

• Use Sarcasm with Caution

Twitter Resources/Tools

Socialoomph.com – manages your tweeting

Sprout Social – social media management for companies

Twitterfeed – automate sending blogs out

Tweetgrid – creates a search dashboard

Tweetchat – manage community chats

Twitpic – Post photos on Twitter

Twitbacks – Chose a twitter background@LigersRule

Don’t make your Twitter Handle

something completely random

Don’t use numbers

@Concur812

Don’t use an underscore

@ME_Concur

Keep to it under 120 characters.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Use links to provide more detailed information.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Write engaging content!

Twitter Engagement Best Practices

Share photos that help portray the tweet message. Images are more eye catching than tweets with only text.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Keep dialogue personalized.

Twitter Engagement Best

Practices

Show empathy, saying “I am sorry” both publicly and privately.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Keep the customer informed if the answer is not going to be immediate.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best

Practices

Encourage responses, feedback and ask questions to promote responses.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

6 Useful Twitter Tools

• Tweriod – Start tweeting when others listen

• dlvr.it – Share and track your blog content

• Twoolr – Full analytics for your Twitter account

• nurph – Deepen your relationships

• Buffer – never flood your followers again.

• Triberr - Extend your reach, create a tight network of fellow

bloggers, sharing posts and exchanging ideas.

Who to follow

Follow like-minded people, peers, people who share the same interests as you. Don’t follow boring and uninteresting people.

If you start to follow someone and then find them boring, unfollowthem. Good ways to find people:

• Wefollow.com

• Twellow.com

Twitter Resources/Tools

Socialoomph.com – manages your tweeting

Sprout Social – social media management for companies

Twitterfeed – automate sending blogs out

Tweetgrid – creates a search dashboard

Tweetchat – manage community chats

Twitpic – Post photos on Twitter

Twitbacks – Chose a twitter background

3

Traffic from LinkedIn generated

highest visitor-to-lead conversion

rate at 2.74%, almost 3 times

higher than both

Twitter and Facebook.

• Digital resume and stamp of approval

• Networking opportunities

• Showcase industry expertise

• Find a job

• Recruit new employees

• Market yourself and your business

• Generate sales leads

REASONS TO USE LINKEDIN:

WHAT YOU NEED TO GET STARTED

An email address

Photo (headshot – 4 MB limit)

Updated resume

THE KEY INGREDIENTS

LinkedIn will help you put

the profile pieces

together.

10 MOST

IMPORTANT

PROFILE

ELEMENTS

6. DESCRIPTIVE SUMMARY W/KEYWORDS

8. PROFESSIONAL EXPERIENCE

10. RECOMMENDATIONS

• Skills and expertise

• Interests

• Contact interests

• Applications: Reading List by Amazon, Blog RSS

feed, SlideShare presentations

• Events

• Honors, awards, certifications

• Languages

• Various other options under “Add Sections”

ENHANCE YOUR PROFILE BY ADDING:

• LinkedIn member plugin or link to profile on

website or blog

• Business cards

• Email signatures

• Link to profile on other social sharing sites

MAKE IT EASY FOR PEOPLE TO FIND YOU:

YOUR COMPANY

PRESENCE

• Logo and company description

• Products/services

• Career opportunities

• Recommendations

• Status updates

• Blog RSS

• Page statistics (page views, demographics,

unique visits, products/services clicks)

IMPORTANT COMPANY PROFILE ELEMENTS:

IMPORTANT COMPANY PROFILE ELEMENTS:

30

•••••

بيكسل، أما صورة 400×400في تويتر، يجب أن تكون مقاسات الصور الشخصية •أما في فيسبوك فمقاسات . بيكسل500×1500الغالف فمن األفضل أن تكون

.بالنسبة للغالف315×851بيكسل، و180×180الصورة الشخصية تبدأ من

بيكسل على 110×110في انستغرام يجب أن تكون مقاسات الصور الشخصية •. بيكسل640×640األقل، ومقاسات الصور التي يرغب الُمستخدم بمشاركتها

بيكسل، 250×250الصورة الشخصية بمقاس يجب أن تكون+ شبكة جوجلفي.بيكسل608×1088وغالق بمقاس

بيكسل على 60×100شبكة لينكد إن تطلب من الُمستخدم صورة شخصية بقياس •قناة أخيراً في يوتيوب، يجب أن يكون غالف ال. بيكسل300×974األقل، وغالف

بمقاس بيكسل، أما بالنسبة لمقاطع الفيديو فيجب أن تكون1440×2560بمقاسات .بأفضل صورةبيكسل لتظهر760×1280