Social Media for Social Good Workshop

accesscharity.ca/workshops

Social Media for Social Good Educate, Empower, Raise Awareness


Social Media for Social Good Workshop An In-School Workshop Designed to Educate, Empower and Raise Awareness

What tools does this workshop give to students?

• Learn how to safely and respectfully deal with anger and frustration • Connect with the right people to initiate positive changes • Utilize social media networks to make better use of your influence • Building a positive web presence

Why is this workshop important? • Educate, empower, raise awareness about relevant cyber-bullying issues • Teaching students the academic and employability consequences of social media • Learning how to deal with anger and frustration • How to utilize social media networks to make changes • Social Media is not as much about you, but more about providing an opportunity for others to

interact with your cause • Social media success and disasters

What will this workshop highlight? • Recent teacher cyber-bullying trends • Legal and personal ramifications • The “other side” to the story

How will it happen? • Interactively engaging students through a safe, inspiring, and fun atmosphere • Opportunities for student question and answer periods • By students for students • Using a variety of media types (power point, documentaries, engaging speakers) to encourage

and involve audience participation • Being relatable and staying relevant

The workshop can be made to fit your school’s specific needs and promotes a safe environment for students to learn and make positive changes in groups ranging from workshops of 25 students to school assemblies.

Supporting a Cause Proceeds of Social Media for Social Good workshops go towards ACCESS’ local and international education and leadership initiatives for youth.

To determine pricing options for your school, contact [email protected].


Who is facilitating this workshop?

Aminah Haghighi Communications and Outreach Director

Aminah was first impacted by the state of developing countries in 2006 when she went on an exposure trip to the Dominican Republic through St. Marguerite d’Youville Secondary School.

She was fortunate enough to attend another trip to the Dominican Republic and then to Haiti to continue to

support the less fortunate. She will continue to travel to developing countries to learn how to better help those in need.

“No one can deny the impact social media has on our everyday lives – retail stores, TV networks, ads are constantly telling us what to say. Imagine what would happen if we gave students the power to use their networks for social good. The change they could create is unfathomable.”

A current student of York University, Aminah hopes to continue her studies at the graduate level in either social work or law – “I know my purpose in life is bigger than even I can comprehend right now. That purpose is to serve others. And it starts with my role with ACCESS.”

Damon Pfaff Youth Making a Difference Director

Damon Pfaff is a multi-talented artist and designer from Mississauga. He graduated from the University of Toronto with a degree in Engineering. In addition to coordinating the Youth Making a Difference Conference, Damon is a b-boy dancer and member of hip-hop collective Ground Illusionz, who were awarded for Social Justice Through Arts & Culture.

“Social media blurs the line between private and public space – it’s a fairly new phenomenon. It’s so important for us to create dialogues between students about what social media is and how best to use it. “

He also organizes and leads RHYTHM, an educational dance program which aims to inspire youth and help them confront challenges and social issues using the arts as a vehicle for change. He hopes to continue to grow as an artist while helping his community to grow as well.


Daniel Francavilla President and Founder Daniel is a Graphic Designer, Online Communications Specialist and Social Activist who graduated from OCAD University. After traveling to developing countries, Daniel founded ACCESS to help children in the developing world receive an education and to empower local youth to become leaders, which he continues today. He is also the

founder of SpeakUpforChange.ca, a youth blog program and workshop series focusing on youth activism and social change. “Through workshops like this both in-person and online, we can work alongside educators and parents in helping to educate, empower and inspire local youth to use social media for social good.” Daniel has facilitated a workshop on Online Activism at the Global Youth Assembly in Alberta, the Canadian Conference on Student Leadership in Toronto, Jane Goodall’s Youth 4 Action and more. Along with maintaining a variety of blogs and websites, Daniel has written for the Toronto Star’s Global Voices. Recently, Daniel reported from Mashable’s Social Good Summit in New York City, covering the 3-day conference about big ideas and new media creating innovative solutions. As a local activist, Daniel received the Ontario Junior Citizen of the Year Award and City of Brampton’s Humanitarian. .

Booking Your Workshop To book this workshop at your school, please email [email protected].

Visit the website at www.accesscharity.ca/workshops.

ACCESS: Allowing Children a Chance at Education 7700 Hurontario Street, Unit 601 Brampton, ON, L6Y 4M3

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Social Media for Social Good Workshop