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This presentation is basically discussing some most famous and most used Social Media Platforms, wish some successful case studies of companies that have achieved optimum online precense.
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INTERACT SOCIAL
MEDIA WOKSHOP
Social Media Tools insight
Cairo, June 23rd
Fady Ramzy
Interact Egypt country Manager
Well, how
does it work?!
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• Content & Sharing (Blogs,
YouTube, Flickr, slideshare...)
• Communication (Twitter,
Facebook,…)
• Networking (Facebook,
Linkedin, Hi5,…)
• Social bookmarking (Digg,
Del.icio.us, stumbleUpon, …)
So
cia
l
Ne
two
rks
23/06/2010INTERACT SOCIAL MEDIA SPACE
So, what
about . . .
FACEBOOK?
Rules of engagement?!
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Levi’s video contestNow the company is looking for someone with “an amazing personality who is willing to be the face [of the brand] and to connect with our female fan base.”
Different page
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Your pageshould speakwith yourcustomer
Different page
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Different page
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Different page
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Applications
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Connect Apps
Why create an account
on a random website
when you can click a
single button to join?
That is the power of Facebook Connect, which allows
websites, software, and even mobile devices to integrate
with Facebook and send information both ways.
Mashable
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INTERACT SOCIAL MEDIA SPACE
Consult
Interact
Twitter?
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Did you talk with your
customer today?
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Did you listen with your
customer today?
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How good is your Customer care?
$
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$
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Well, what about the vuvuzela?!
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Consult
Interact
Hint:
YouTubeBroadcast Your Best Self
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Create your
interactive contentBuild your
attractive channel
Advertise your
presence
Integrate with
your campaign
Again, how does it work??
Engage your
customers
Mobile
Applications
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1.Productivity (email, calendar,...)
2.Services/Utilities(information, updates,
notification)
3.Entertainment (games, fun, Social media)
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25
Business Productivity
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26
Services (Café, restaurant, store, etc)
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27
Entertainment
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Socialize your
application
So, other tools
by
Interact?
Search Engine Optimization
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Optimizing content and information structure for better performances on search engines
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Social Media Monitoring
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The social media GOLDMINE
31
Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
23/06/2010INTERACT SOCIAL MEDIA SPACE